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undergraduate thesis
Izrada knjige standarda za tvrtku "Kaciga"
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2009. urn:nbn:hr:216:879859
Jurić, Duje
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Jurić, D. (2009). Izrada knjige standarda za tvrtku "Kaciga" (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:879859

Jurić, Duje. "Izrada knjige standarda za tvrtku "Kaciga"." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:879859

Jurić, Duje. "Izrada knjige standarda za tvrtku "Kaciga"." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:879859

Jurić, D. (2009). 'Izrada knjige standarda za tvrtku "Kaciga"', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 11 January 2025, https://urn.nsk.hr/urn:nbn:hr:216:879859

Jurić D. Izrada knjige standarda za tvrtku "Kaciga" [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2009 [cited 2025 January 11] Available at: https://urn.nsk.hr/urn:nbn:hr:216:879859

D. Jurić, "Izrada knjige standarda za tvrtku "Kaciga"", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2009. Available at: https://urn.nsk.hr/urn:nbn:hr:216:879859

Metadata
TitleIzrada knjige standarda za tvrtku "Kaciga"
AuthorDuje Jurić
MentorMaja Brozović (mentor)
Committee memberMato Jurković (član povjerenstva)
Committee memberMiroslav Mikota (član povjerenstva)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2009, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Na tržištu gdje se svakodnevno mijenja ekonomska situacija, gdje se vode sve veće oglašavačke bitke, bitno je imati dobro razrađen vizualni identitet. Identitet mora biti usklađen, drugačiji od drugih, usmjeren k ciljanoj potrošačkoj skupini, te konstantan. To se sve postiže knjigom standarda gdje su definirani svi elementi identiteta; od boja, veličina i drugih elemenata. Knjiga standarda je ključan element u dobroj marketinškoj prezentaciji na tržištu.
Abstract (english)
In a market where the daily changing economic situation, where the advertising battle are fiercely leading it is important to have well-developed corporate identity. Identity must be aligned, different from others on the market, directly in the direction of the target consumer group and constant. Style guide book defines all the elements of identity, the color, size and other elements. Style guide book is a key element of good advertising presentation on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:879859
Study programmeTitle: Printing technology, course Technical - technological
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-16 21:33:51