With recent Covid-19 pandemic and cessation of numerous businesses as its consequence, but also with world՚s ever-growing technological advances, the importance of online advertising is increasing considerably, and in many cases we talk about complete transfer to digital business, and thus the business՚ advertising is also completely digital. With digital transformation the world of advertising has gone through a complete metamorphose and by switching to social network has found some new, unexpected ways to get through to its audience, as it is evident from an example of influencers. Consequently, every business needs to observe the trends and try to follow them, by testing and using new, different ways of advertising. This research is based on creating and testing various ads for a specific business, which happens to belong to a rather vunerable group due to the pandemic, and it is the food industry. The business is chosen on account of its previous, unsuccessful advertising, which will also be beneficial for the analysis, but also because of its excellent state in terms of brand status, its rules, tones and general impression on its audience. The digital platforms that were chosen for this analysis are a part of Facebook and Google advertising; Facebook and Instagram as a part of Facebook advertising (simply because they belong to the same Ad Manager), and Google Shopping Ads as a part of Google advertising; but also e-mail and SMS marketing as a remarkable addition to the said platforms. The part this analysis will be focused on is the platform that includes the visual aspect (videos and images), which is Facebook and Instagram. The results such as increased/decreased sales also depend on the copy that is a substantial part of ads, but also numerous other aspects (such as current issues with Facebook), so the focus will mainly rely on views and general impressions and success of the said ads with the audience.