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undergraduate thesis
Suvremeni plakat : značaj i način privlačenja pozornosti
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2008. urn:nbn:hr:216:384566
Žinić, Marinela
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Žinić, M. (2008). Suvremeni plakat : značaj i način privlačenja pozornosti (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:384566

Žinić, Marinela. "Suvremeni plakat : značaj i način privlačenja pozornosti." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2008. https://urn.nsk.hr/urn:nbn:hr:216:384566

Žinić, Marinela. "Suvremeni plakat : značaj i način privlačenja pozornosti." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2008. https://urn.nsk.hr/urn:nbn:hr:216:384566

Žinić, M. (2008). 'Suvremeni plakat : značaj i način privlačenja pozornosti', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 24 December 2024, https://urn.nsk.hr/urn:nbn:hr:216:384566

Žinić M. Suvremeni plakat : značaj i način privlačenja pozornosti [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2008 [cited 2024 December 24] Available at: https://urn.nsk.hr/urn:nbn:hr:216:384566

M. Žinić, "Suvremeni plakat : značaj i način privlačenja pozornosti", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2008. Available at: https://urn.nsk.hr/urn:nbn:hr:216:384566

Metadata
TitleSuvremeni plakat : značaj i način privlačenja pozornosti
AuthorMarinela Žinić
MentorMaja Brozović (mentor)
Committee memberMato Jurković (član povjerenstva)
Committee memberMiroslav Mikota (član povjerenstva)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2008, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Plakati su, kao vizualno sredstvo komuniciranja, oduvijek imali značajnu ulogu koja se kroz povijest mijenjala, a njihova važnost u suvremenom svijetu kontinuirano raste. Postali su nezaobilazni i nezamijenjivi medij u oglašavanju, informiranju i podizanju javne svijesti. Pozornost potrošača plakati privlače na više načina: svojim sadržajem, izgledom i/ili pozicijom. Inovacije se postižu u svim segmentima, kako bi se učinkovito prenijela poruka, promovirao određeni proizvod ili tvrtka, te suzbila konkurencija. Rastući broj plakata predstavlja i svojevrsni problem i narušava gradsku estetiku ukoliko se njihovo postavljanje ne regulira.
Abstract (english)
As a means of visual communication, posters have always had an important role, which was often modified through history. Its importance cotinuously grows in the modern world. They have become inevitable and irreplaceable medium in advertising, informing and rising public awareness. Posters attract consumers attention in several ways: by its content, esthetics and/or position. In every segment there are inovations in order to effectively convey the message, promote a product or a firm, and beat the competition. Growing number of posters presents a problem and degrades city landscape if not regulated properly.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:384566
Study programmeTitle: Printing technology, course Technical - technological
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-16 21:40:47