Once the purpose of the packaging was only to protect the product, today the goal of packaging, besides protecting the product, is to make customers feel and interact with the product. Experts believe that it can convince consumers to buy the product through clever packaging design. For years, designers and marketing companies have researched the market to determine what actually attracts customers to the packaging. Because of the various trends that rule the market and changing consumer’s behavior, estimated lifetime of the packaging is about two and a half years. If the design does not change after that period, the product may look poor and outdated. For products that give the impression of low quality, potential consumers assume that they are low value, regardless of the actual price and product quality. It is the photo that can capture customers attention, so why not take advantage of that in designing the packaging to stimulate the purchase of a product. The work studies examine the effect of images implemented on the packaging on the customer when they purchase products. The campaign is based on two different packaging for the same product; one containing the photo of consumer and another is without a photo. Research is carried out on a number of samples and the result shows which one of the two packages would lead to better sales results and why.