These papers are presenting a LCA (Life Cycle Assessment) as an analytic tool for creating a cleaner technology due to norms of sustainable development. With this analysis it is possible to make a prediction on how every phase and sub phase can influence on environment. Through this paper it is shown a LCA method that able a possibility to have an overview of the product life cycle and furthermore to se occurred problem. Then when a problem is located, it is crucial to go throughanalyze a problem in specific phase. This is a moment when a management of product life cycle starts. After that chapter related to the LCA method, it is analyzed a chosen product in a printing company from material inputs to product outputs and materials that are returning to the environment by using those norms and criteria’s of ISO standards. The main point of view is taking care of waste or materials that are finishing back to the environment. With this work, an ecological valorization of offset print through a product life cycle is shown in two ways that has the same cause. The goal is to create ecological awareness that comes from reduction of pollution or we can say with adequate to environment. Raw materials needed for the product production comes from environment and even after production and stage of usage of that product, the same raw material transferred in other form is refunding back to the environment. Described cycle is called “cradle to grave”.