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master's thesis
Informacije na ambalaži
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2013. urn:nbn:hr:216:955197
Šegović, Ivan
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Šegović, I. (2013). Informacije na ambalaži (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:955197

Šegović, Ivan. "Informacije na ambalaži." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2013. https://urn.nsk.hr/urn:nbn:hr:216:955197

Šegović, Ivan. "Informacije na ambalaži." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2013. https://urn.nsk.hr/urn:nbn:hr:216:955197

Šegović, I. (2013). 'Informacije na ambalaži', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 01 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:955197

Šegović I. Informacije na ambalaži [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2013 [cited 2024 July 01] Available at: https://urn.nsk.hr/urn:nbn:hr:216:955197

I. Šegović, "Informacije na ambalaži", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:216:955197

Metadata
TitleInformacije na ambalaži
AuthorIvan Šegović
MentorDarko Babić (mentor)
Committee memberDarko Babić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2013-7-12, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
U ovom diplomskom radu obraĊuje se tema pod nazivom “Informacije na ambalaţi”. Prikupljeni podaci podijeljeni su na ĉetiri glavna dijela. Prvi dio govori o ambalaţi i njezinom povijesnom pregledu gdje je ambalaţa definirana kao pojam te su navedene njezine funkcije i osnovne podjele. U drugom dijelu opisuje se ambalaţa kao sredstvo prijenosa informacija pri ĉemu se istiĉe vaţnost vizualne prezentacije informacija koje se nalaze na ambalaţi proizvoda. Treći dio obuhvaća podjelu informacija prema vrstama i podvrstama. Kao glavne vrste informacija obraĊene su tekstualne informacije, boja ambalaţe, slikovne i posebne informacije. Slikovne informacije su obraĊene u dva dijela – ilustracije i simboli. Posebne informacije govore o Brailleovom pismu, infrared dizajnu i QR kodu. Ĉetvrti dio ovog rada bavi se istraţivaĉkim radom u kojem su metodom ankete prikupljeni podaci koji su kasnije metodama analize i sinteze detaljno obraĊeni. Cilj istraţivanja je podijeljen na tri aspekta ovisno o utjecaju informacija na ambalaţi na prosjeĉnog potrošaĉa. Cilj prvog aspekta bio je saznati koja je vrsta informacija na ambalaţi najuoĉljivija, koja će informacija najviše motivirati potrošaĉa na kupnju. Druga dva aspekta govore o tome koliko prosjeĉni potrošaĉ uopće prepoznaje informacije i simbole na ambalaţi te koje informacije najviše ulijevaju povjerenje kod potrošaĉa. Rezultati obraĊenih informacija, podijeljeni s obzirom na boju, tekstualne i slikovne informacije, prokazali su da u jednoj reprezentativnoj skupini koja se sastoji od osoba razliĉitih ţivotnih dobi, zanimanja i spola, većina ispitanika smatra slikovne informacije vaţnije od tekstualnih te da boja nije presudna kod odabira proizvoda. Rezultati s aspekta prepoznavanja informacija na ambalaţi pokazuju da više od 50% ispitanika vrlo slabo ili uopće ne prepoznaje simbole na ambalaţi. Na kraju se dolazi od zakljuĉka da od navedenih informacija tekstualne informacije najviše ulijevaju povjerenje kod potrošaĉa, prvenstveno duga tradicija proizvodnje/prodaje odreĊenog proizvoda te brand.
Abstract (english)
This thesis focuses on the subject titled as "Information on the packaging". The collected data are divided into four main parts. The first part talks about packaging and its historical overview where packaging is defined as a concept with listed its functions and basic divisions. The second part describes the packaging as a means of transmitting information while emphasizing the importance of the visual presentation of information contained on the packaging. The third part includes the classification of information. Text information, color packaging, image and special information are processed as the main types of information. Image information is processed in two parts - the images and symbols. Special information talks about Braille, infrared design and QR code. The fourth part of this paper deals with the research work. Data were collected in a survey and processed with analysis and synthesis methods. The aim of the research is divided into three aspects depending on the impact of information on the packaging on the average consumer. The aim of the first aspect was to find out what type of information on the packaging is the most obvious and will most motivate consumers to purchase. The other two aspects talk about how much the average consumer even recognize information and symbols on the packaging and about the information that most inspire confidence in consumers. Results of the processed information show that in a representative group consisting of people of different ages, occupations and genders, most people consider image as more important information than the text and the color is not crucial in the selection of the product. The results in terms of recognition of information on the packaging show that more than 50% of respondents very poorly or not at all recognize symbols on the packaging. At the end comes the conclusion that the text information inspire the most confidence in consumers, primarily long tradition of manufacturing / selling a particular product and brand.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:955197
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
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Created on2024-04-17 09:18:35