prikaz prve stranice dokumenta Redizajn vizualnog identiteta tvrtke Explanta
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master's thesis
Redizajn vizualnog identiteta tvrtke Explanta
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2011. urn:nbn:hr:216:308480
Benko, Petra
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Benko, P. (2011). Redizajn vizualnog identiteta tvrtke Explanta (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:308480

Benko, Petra. "Redizajn vizualnog identiteta tvrtke Explanta." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2011. https://urn.nsk.hr/urn:nbn:hr:216:308480

Benko, Petra. "Redizajn vizualnog identiteta tvrtke Explanta." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2011. https://urn.nsk.hr/urn:nbn:hr:216:308480

Benko, P. (2011). 'Redizajn vizualnog identiteta tvrtke Explanta', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 01 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:308480

Benko P. Redizajn vizualnog identiteta tvrtke Explanta [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2011 [cited 2024 July 01] Available at: https://urn.nsk.hr/urn:nbn:hr:216:308480

P. Benko, "Redizajn vizualnog identiteta tvrtke Explanta", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2011. Available at: https://urn.nsk.hr/urn:nbn:hr:216:308480

Metadata
TitleRedizajn vizualnog identiteta tvrtke Explanta
AuthorPetra Benko
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2011-10-6, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Značenje identiteta, kao šireg pojma, je karakter, individualnost, skup karakteristika pomoću kojih se nešto može prepoznati i razlikovati. Vizualni identitet jest vizualizacija identiteta odnosno onaj vidljivi dio njegovih karakteristika. Znakovi su glavne stavke izrade identiteta danas, jer se vizualni simboli najlakše pamte pa tvrtke sa razrađenim identitetom mogu ostati prepoznatljive unatoč velikoj konkurenciji. U ovom radu analizirati će se tvrtka Explanta i njen prijašnji logotip te će se prezentirati novi vizualni identitet, koji je prihvaćen kao službeno rješenje. Rješenje je prikazano u obliku knjige grafičkih standarda kojom se opisuje primjena dizajna na osnovnim medijima.
Abstract (english)
Character, individuality, the complex of characteristics that make an identity possible to recognize and differ it from other, makes significance of identity. Visual identity is, nothing less than visualization of identity itself. Signs are main component in making identities nowadays, because a visual symbol is the most easiest to remember. That is why companies with refined and unique identity are able to stay recognizable despite intense competition. This work will introduce the analysis of the company Explanta and its previous logotype, after which follows presentation of the idea for the new visual identity, which was accepted as final solution. It is presented as the book of grafic standards that shows application of design on various media.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:308480
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-17 09:24:51