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undergraduate thesis
Dizajn vizualnog identiteta lokalne manifestacije
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2021. urn:nbn:hr:216:360932
Manenica, Marija
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Manenica, M. (2021). Dizajn vizualnog identiteta lokalne manifestacije (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:360932

Manenica, Marija. "Dizajn vizualnog identiteta lokalne manifestacije." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:360932

Manenica, Marija. "Dizajn vizualnog identiteta lokalne manifestacije." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:360932

Manenica, M. (2021). 'Dizajn vizualnog identiteta lokalne manifestacije', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 01 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:360932

Manenica M. Dizajn vizualnog identiteta lokalne manifestacije [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2021 [cited 2024 July 01] Available at: https://urn.nsk.hr/urn:nbn:hr:216:360932

M. Manenica, "Dizajn vizualnog identiteta lokalne manifestacije", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:216:360932

Metadata
TitleDizajn vizualnog identiteta lokalne manifestacije
AuthorMarija Manenica
MentorJurica Dolić (mentor)
Committee memberMaja Brozović (član povjerenstva)
Committee memberJurica Dolić (član povjerenstva)
Committee memberDorotea Kovačević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2021-9-16, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Vizualni identitet ima ulogu komunikacije s publikom koristeći se vizualnim elementima kao što su grafika, slika, sustav boja i ostalih elemenata. Najbitinija misija vizualnog identiteta jest poslati određenu poruku izabranoj publici. Također, vizualnim porukama navodi se potencijalnog kupca da kupi određeni proizvod ili uslugu. Cilj ovog završnog rada bilo je dizajnirati vizualni identitet lokalne manifestacije Buzarijada koja se održava dugi niz godina na poluotoku Pelješcu u Stonu. Proces izrade vizualnog identiteta sastoji se od dva segmenta: izrada logotipa i ostalih elemenata vizualnog identiteta. Pod izradu logotipa spada odabir boja i tipografije te izrada cjelokupnog zaštitnog znaka, dok kod izrade ostalih dijelova vizualnog identiteta fokusira na točnost grafike i boje. Izrađen je logotip koji će sigurno predstavljati koncept budućeg brenda. Poslije izrade knjige standarda slijedi aplikacija dizajn na razne promidžbene materijale.
Abstract (english)
Visual identity has the role of communicating with the audience using visual elements such as graphics, image, color system and other elements. The most important mission of visual identity sends a certain message to the particular public. Also, visual messages indicate a potential buyer to buy a particular product or service. The aim of this final work was designed by the visual identity of the local event Buzarijada, which has been held for many years on the Pelješac peninsula in Ston. The process of creating a visual identity consists of two segments: creating a logo and creating other parts of the visual identity. The design of a logo includes the choice of color and typography and the design of the entire trademark, while the design of other parts of the visual identity focuses on the accuracy of graphics and color. A logotype that has been created will surely represent the concept of the future brand. After designing the book of standards, an application for design on various promotional materials follows.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:360932
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-16 14:53:47