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undergraduate thesis
Vizualni identitet proizvođača prirodne kozmetike
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2021. urn:nbn:hr:216:447629
Jazidžija, Anamarija
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Jazidžija, A. (2021). Vizualni identitet proizvođača prirodne kozmetike (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:447629

Jazidžija, Anamarija. "Vizualni identitet proizvođača prirodne kozmetike." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:447629

Jazidžija, Anamarija. "Vizualni identitet proizvođača prirodne kozmetike." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:447629

Jazidžija, A. (2021). 'Vizualni identitet proizvođača prirodne kozmetike', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:216:447629

Jazidžija A. Vizualni identitet proizvođača prirodne kozmetike [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2021 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:216:447629

A. Jazidžija, "Vizualni identitet proizvođača prirodne kozmetike", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:216:447629

Metadata
TitleVizualni identitet proizvođača prirodne kozmetike
AuthorAnamarija Jazidžija
MentorJurica Dolić (mentor)
Committee memberMaja Brozović (član povjerenstva)
Committee memberJurica Dolić (član povjerenstva)
Committee memberDorotea Kovačević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2021-9-16, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Vizualni identitet jedan je od ključnih elemenata svake robne marke. Treba dočaravati vrijednosti robne marke i predstaviti ju na tržištu. Vizualni identitet ima mnogo stavki koje se procesom dizajna poput malih kockica slažu u veliku sliku koja je odraz robne marke. Robne marke prirodne kozmetike zahtijevaju vizualni identitet koji će prenijeti poruku ciljanoj publici o prirodnosti proizvoda i važnosti korištenja prirodnih proizvoda za ljudsko zdravlje. Tržište prirodne kozmetike svakim danom raste jer sve više potrošača želi živjeti prirodnim načinom života koji se promovira u medijima. U radu se analizira tržište prirodne kozmetike, potrebe proizvoda i definira što podrazumijeva vizualni identitet kozmetičkih proizvoda te njegove elemente. Drugi dio rada prikazuje proces dizajna vizualnog identiteta za proizvođače prirodne kozmetike.
Abstract (english)
Visual identity is one of the key elements of any brand. It should present values of the brand on the market. The visual identity has many segments that, through the design process, like small puzzles fit into a large image that is a reflection of the brand. Natural cosmetics brands require a visual identity that will convey a message to the target audience about the naturalness of the product and the importance of using natural products for human health. The market for natural cosmetics is growing every day because more and more consumers want to live a natural lifestyle that is promoted in the media. The paper analyzes the market of natural cosmetics, product needs and defines what visual identity is and its elements. The second part of the paper presents the process of visual identity design for natural cosmetics manufacturers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:447629
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-16 14:53:58