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master's thesis
Reklamna fotografija
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2011. urn:nbn:hr:216:571854
Petrović, Maja
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Petrović, M. (2011). Reklamna fotografija (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:571854

Petrović, Maja. "Reklamna fotografija." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2011. https://urn.nsk.hr/urn:nbn:hr:216:571854

Petrović, Maja. "Reklamna fotografija." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2011. https://urn.nsk.hr/urn:nbn:hr:216:571854

Petrović, M. (2011). 'Reklamna fotografija', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 14 October 2024, https://urn.nsk.hr/urn:nbn:hr:216:571854

Petrović M. Reklamna fotografija [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2011 [cited 2024 October 14] Available at: https://urn.nsk.hr/urn:nbn:hr:216:571854

M. Petrović, "Reklamna fotografija", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2011. Available at: https://urn.nsk.hr/urn:nbn:hr:216:571854

Metadata
TitleReklamna fotografija
AuthorMaja Petrović
MentorMiroslav Mikota (mentor)
Committee memberMiroslav Mikota (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2011-1-24, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
U ovom radu govori se o reklamnoj fotografiji kao najučestalijem elementu oglašavanja. Kroz povijest pa sve do danas, reklamna fotografija je postala djelom gotovo svakog reklamnog proizvoda, bilo da se radi o modi, hrani, pejzažu itd. Osim na sam izgled reklamne fotografije, sve više se pozornosti pridaje i analizi tržišta, određivanju ciljanih skupina, te osmišljavanju svih djelova reklamne kampanje. Osnovni cilj reklamne fotografije je privući pažnju promatrača, te ga svojom porukom „nagovoriti” da kupi proizvod ili uslugu.
Abstract (english)
This paper will talk about advertising photography as the most common element in advertising. Throughout history, till today, advertising photography has become part of almost any advertising product, whether it be about fashion, food, landscapes, etc. Apart from the look of advertising photography, more and more attention is given to market analysis, determining the target groups and devising all parts of advertising campaigns. The main goal of advertising photography is to attract the attention of observers, and by message “persuaded” him to buy the product or service.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:571854
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-17 09:44:15