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undergraduate thesis
Stereotipi u masovnim medijima
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2021. urn:nbn:hr:216:425643
Matanović, Suzana
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Matanović, S. (2021). Stereotipi u masovnim medijima (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:425643

Matanović, Suzana. "Stereotipi u masovnim medijima." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:425643

Matanović, Suzana. "Stereotipi u masovnim medijima." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2021. https://urn.nsk.hr/urn:nbn:hr:216:425643

Matanović, S. (2021). 'Stereotipi u masovnim medijima', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 30 June 2024, https://urn.nsk.hr/urn:nbn:hr:216:425643

Matanović S. Stereotipi u masovnim medijima [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2021 [cited 2024 June 30] Available at: https://urn.nsk.hr/urn:nbn:hr:216:425643

S. Matanović, "Stereotipi u masovnim medijima", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:216:425643

Metadata
TitleStereotipi u masovnim medijima
AuthorSuzana Matanović
MentorDaria Mustić (mentor)
Committee memberKrešimir Dragčević (član povjerenstva)
Committee memberDaria Mustić (član povjerenstva)
Committee memberDorotea Kovačević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2021-9-15, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Stereotipi se definiraju kao sklopovi pojednostavnjenih i pretjerano uopćenih osobina koje se pridaju svim pripadnicima neke društvene skupine. Kroz život, određeni stereotipi se mijenjaju, nadograđuju, a novi se stječu. Od samih početaka pa sve do danas stereotipi su prisutni u masovnim medijima. Selektiranjem informacija nastoje utjecati na ponašanje, stavove i emocije korisnika. U ovom radu navode se razni načini manipuliranja koje koriste mediji kako bi privukli pozornost čitatelja i gledatelja. Prikazano je nekoliko primjera stereotipa korištenih u oglašavanju poznatih tvrtaka. Praktični dio odrađen je u obliku ankete kojom se nastoji utvrditi u kojoj mjeri su korisnici upoznati sa stereotipima i masovnim medijima te jesu li osviješteni o manipuliranju istih.
Abstract (english)
Stereotypes are defined as sets of simplified and overly generalized characteristics that are attached to all members of a social group. Through life, certain stereotypes change, are upgraded, and new stereotypes are acquired. From the very beginning to the present day, stereotypes have been present in mass media. By selecting information, they try to influence behaviour, attitudes and emotions of users. This final thesis lists various manipulation methods used by the media to attract the attention of readers and viewers. It also includes several examples of stereotypes that have been used in advertising for well-known companies. The practical part was done in the form of a survey aimed at determining the extent to which users are familiar with stereotypes and mass media and whether they are aware of their manipulation.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:425643
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-16 14:55:44