Success of product depends largely on design. The design depends on respect for the rules of design and desire of an audience. Within the elements that need to be appreciated, there is also color. It requires to be adapted to the characteristics of the product, claims the audience and aesthetic principles. It does not adapt to the environment, because her character is strong, possibly masked by some other significance in the neighborhood of other colors. The color makes the design interesting, captivating and irresistible, more than all other elements. It communicates a message of designers on non verbal and uniqe way. Is a powerful element manipulation. Brings recognition through visual identity elements. Appropriates the favor in their symbolism, psychological and cultural significance. This paper aims to show the importance of color in design, but also more generally in everyday life, because we are designers of own days. With the color is easier to manage ideas and information that are difficult to express verbally, because colors carry the message for themselves.