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master's thesis
Dizajn vizualnog identiteta poduzeća Polis : ingenering d.o.o. Pula
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2010. urn:nbn:hr:216:910850
Zinaić, Nada
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Zinaić, N. (2010). Dizajn vizualnog identiteta poduzeća Polis : ingenering d.o.o. Pula (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:910850

Zinaić, Nada. "Dizajn vizualnog identiteta poduzeća Polis : ingenering d.o.o. Pula." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2010. https://urn.nsk.hr/urn:nbn:hr:216:910850

Zinaić, Nada. "Dizajn vizualnog identiteta poduzeća Polis : ingenering d.o.o. Pula." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2010. https://urn.nsk.hr/urn:nbn:hr:216:910850

Zinaić, N. (2010). 'Dizajn vizualnog identiteta poduzeća Polis : ingenering d.o.o. Pula', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 August 2024, https://urn.nsk.hr/urn:nbn:hr:216:910850

Zinaić N. Dizajn vizualnog identiteta poduzeća Polis : ingenering d.o.o. Pula [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2010 [cited 2024 August 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:910850

N. Zinaić, "Dizajn vizualnog identiteta poduzeća Polis : ingenering d.o.o. Pula", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2010. Available at: https://urn.nsk.hr/urn:nbn:hr:216:910850

Metadata
TitleDizajn vizualnog identiteta poduzeća Polis : ingenering d.o.o. Pula
AuthorNada Zinaić
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2010-2-00, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Zadatak ovog diplomskog rada je kreiranje novog vizualnog identiteta poduzeća Polis-ingenering d.o.o. koje se bavi pružanjem računovodstvenih i knjigovodstvenih usluga, poreznim savjetovanjem, savjetovanjem u vezi s poslovanjem i upravljanjem, te građevinskim inženjeringom. Svrha novog imidža firme je da pomogne u boljem prezentiranju vrijednosti i kvalitete firme na ciljanom tržištu, stvaranju dugoročnih odnosa između firme i klijenata te ostvarivanju većih poslovnih rezultata. Marka, odnosno brand, omogućava stvaranje jedinstvenosti i prepoznatljivosti poduzeća u odnosu na brojna konkurentska poduzeća koja pružaju jednake ili slične usluge. Pretpostavka je da će firma kroz novi vizualni identitet ostvarivati bolje poslovne rezultate od dosadašnjih, koje ostvaruje trženjem nemarkiranih usluga i stvaranjem imidža samo kroz osobnost vlasnika firme.
Abstract (english)
The task of this thesis is to create a new visual identity of the company Polis - ingenering d.o.o. which deals with the provision of accounting and bookkeeping services, tax advice, advice in connection with the operations and management, and construction engineering. The purpose of the new image of the company is to assist in presenting a better value and quality of the company on the target market, creating a long-term relationships between firms and customers, and achieving greater business results. Brand allows the creation of unity and recognition of the company compared to many competitive companies that provide the same or similar services. It is assumed that the company through a new visual identity will realize better business results than the previous, which achieves through services that are not marked and creating image only through the personality of the owner of the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:910850
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-17 09:59:47