Global market today is growing faster then ever. Thanks to new technologies, message can be transfer with the speed of light, and buyers are most demanding right now. Although they are spending more money than ever before, articles are chosen very carefully and with that activity, they are pushing brands to work even harder. This effort you can(not) mostly see on for example graphic design of package, provocative ad or innovative advertising. Although the advertising today is target of big criticism because it is marked as lying about items which it advert, it is everywhere and have a big impact on customers. These reasons made it clear: it is very important to choose right message, right motive and color, and represent it self to customer in unique way on every step of buying process: from accidental passing by jumbo poster, trough ads in special magazines and surprising effect with ads on unusually places, all the way to promotional activities inside of a store and interesting and functional design of packaging. Graphic designers are working on every piece of that, together with marketing specialists – their role is very important, especially when we know that the most information that we perceive we do that with our visual sense, and that of course our competition also knows.