prikaz prve stranice dokumenta Dizajn ambalaže i njegov utjecaj na potrošača i plasman proizvoda
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master's thesis
Dizajn ambalaže i njegov utjecaj na potrošača i plasman proizvoda
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2009. urn:nbn:hr:216:581611
Korda, Vedrana
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Korda, V. (2009). Dizajn ambalaže i njegov utjecaj na potrošača i plasman proizvoda (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:581611

Korda, Vedrana. "Dizajn ambalaže i njegov utjecaj na potrošača i plasman proizvoda." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:581611

Korda, Vedrana. "Dizajn ambalaže i njegov utjecaj na potrošača i plasman proizvoda." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:581611

Korda, V. (2009). 'Dizajn ambalaže i njegov utjecaj na potrošača i plasman proizvoda', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:216:581611

Korda V. Dizajn ambalaže i njegov utjecaj na potrošača i plasman proizvoda [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2009 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:216:581611

V. Korda, "Dizajn ambalaže i njegov utjecaj na potrošača i plasman proizvoda", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2009. Available at: https://urn.nsk.hr/urn:nbn:hr:216:581611

Metadata
TitleDizajn ambalaže i njegov utjecaj na potrošača i plasman proizvoda
AuthorVedrana Korda
MentorJesenka Pibernik (mentor)
Committee memberJesenka Pibernik (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2009-07, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Danas skoro da i nema proizvoda koji nema potrebu za ambalažom. Osim svoje funkcionalne namjene, koja se odnosi na pakiranje i zaštitu proizvoda, ambalaža mora ispuniti i zadatke koje pred nju stavlja marketing, a koji će (ako budu ispunjeni) rezultirati povećenjem prodaje. Ti zadaci se odnose na privlačenje pozornosti kupaca prilikom procesa kupovine i diferenciranju od mnogobrojnih konkurentskih proizvoda, a sve se to može postići odgovarajućim dizajnom ambalaže. Ambalaža i grafička prezentacija proizvoda predstavljaju značajne faktore u komunikaciji između proizvođača i potrošača. Ona je ta koja često puta donosi prevagu pri kupnji proizvoda i o njoj često puta ovisi uspjeh ili neuspjeh proizvoda na tržištu. U diplomskom radu ambalaža je obrađena s aspekta marketinga, potrošača, dizajna, ekologije i legislative, te su prikazani elementi koji se koriste pri dizajnu ambalaže i osnovni zahtjevi koje proizvod i njegova ambalaža trebaju zadovoljiti s aspekta grafičkog dizajna kako bi uspješno mogli konkurirati na tržištu.
Abstract (english)
In today’s world there isn’t almost any product without the need for packaging. Not only does the packaging have a certain functionality pertaining to containment and protection of the product but it also has to fulfill certain marketing demands which will, if met, result in higher sales. These demands regard sparking consumer interest and differentiality from other offered products, all of which can be realized with a good packaging design. Product packaging and graphic presentation represent key factors in manufacturer-consumer communication. Very often it is the packaging itself that helps the consumer decide which product to buy and it is of great importance to the product’s marketing success. In this thesis packaging has been analyzed from the aspect of marketing, the consumer, design, ecology and the legislation and it has described elements used in packaging design along with basic requirements that the product and its packaging must meet through graphic design in order to achieve good product placement.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:581611
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-17 10:05:09