prikaz prve stranice dokumenta Redizajn vizualnog identiteta tvrtke HD-EXTERIJERI
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master's thesis
Redizajn vizualnog identiteta tvrtke HD-EXTERIJERI
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2009. urn:nbn:hr:216:085207
Jug, Petra
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Jug, P. (2009). Redizajn vizualnog identiteta tvrtke HD-EXTERIJERI (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:085207

Jug, Petra. "Redizajn vizualnog identiteta tvrtke HD-EXTERIJERI." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:085207

Jug, Petra. "Redizajn vizualnog identiteta tvrtke HD-EXTERIJERI." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:085207

Jug, P. (2009). 'Redizajn vizualnog identiteta tvrtke HD-EXTERIJERI', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:085207

Jug P. Redizajn vizualnog identiteta tvrtke HD-EXTERIJERI [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2009 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:085207

P. Jug, "Redizajn vizualnog identiteta tvrtke HD-EXTERIJERI", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2009. Available at: https://urn.nsk.hr/urn:nbn:hr:216:085207

Metadata
TitleRedizajn vizualnog identiteta tvrtke HD-EXTERIJERI
AuthorPetra Jug
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2009-9-00, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Dio upravljanja vizualnim identitetom je i odluka o njegovoj promjeni ili redizajnu. Cilj redizajniranja logotipa i vizualnog identiteta tvrtke HD-exterijeri je stvaranje jasnije slike organizacije, njezinih vrijednosti i formiranje stabilnog sustava vizualnih elemenata kojima ona komunicira s tržištem. Proces stvaranja tog sustava je složeni, a sastoji se od istraživanja, određivanja vizualne strategije, testiranja i usavršavanja finalnog rješenja. Upute za njegovu provedbu opisane su u knjizi grafičkih standarda kroz konstrukciju logotipa, upotebu boja i aplikaciju logotipa na različite proizvode. Jedinstvena poruka koja se pritom lansira potpuno je prilagođena ciljnoj skupini.
Abstract (english)
One part of managing the visual identitiy is also the decision for changing it or redesigning. The goal of redesigning the logotype and visual identitiy of the company HD-exterijeri is to create a clearer image of the organization, its values and forming a stable system of visual elements which are used in communicating with the market. Process of creating that system is complicated, and consist of exploration, visual strategy determining, testing and refining the final solution. Instructions for its execution are illustrated in brand guidline book through logotype construction, color usage and application of logotype on various products. Unique message which is then broadcast, completely is adjusted to target audience.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:085207
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-17 10:13:51