prikaz prve stranice dokumenta Vizualni identitet kompanije Sessa Marine
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master's thesis
Vizualni identitet kompanije Sessa Marine
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2009. urn:nbn:hr:216:245883
Basan, Klara
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Basan, K. (2009). Vizualni identitet kompanije Sessa Marine (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:245883

Basan, Klara. "Vizualni identitet kompanije Sessa Marine." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:245883

Basan, Klara. "Vizualni identitet kompanije Sessa Marine." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:245883

Basan, K. (2009). 'Vizualni identitet kompanije Sessa Marine', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 14 October 2024, https://urn.nsk.hr/urn:nbn:hr:216:245883

Basan K. Vizualni identitet kompanije Sessa Marine [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2009 [cited 2024 October 14] Available at: https://urn.nsk.hr/urn:nbn:hr:216:245883

K. Basan, "Vizualni identitet kompanije Sessa Marine", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2009. Available at: https://urn.nsk.hr/urn:nbn:hr:216:245883

Metadata
TitleVizualni identitet kompanije Sessa Marine
AuthorKlara Basan
MentorMario Plenković (mentor)
Committee memberMario Plenković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2009-7-00, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
U svom diplomskom radu pod nazivom “Vizualni identitet kompanije Sessa Marine”, prikazala sam i obradila ključne elemente u kreiranju vizualnog identiteta. Vizualnim identitetom kompanija ostvaruje prve kontakte s potencijalnim klijentima te je stoga dojam koji će vizualni identitet ostaviti na njih od presudne važnosti. Upravo stoga pomno je razrađen, jasan i prepoznatljiv. Definirani su ciljevi i vizije branda za koji se vizualni identitet formira. Isto tako određena je trenutna pozicija branda na tržištu, njegove prednosti u odnosu na konkurenciju, te elementi na kojima se temelji njegov razvoj. Važnu ulogu u komunikaciji vizualnog identiteta kompanije sa širom javnošću predstavljaju sredstva promocije jer otvaraju vrata prema potencijalnim kupcima.
Abstract (english)
In my graduation work with the working title “Visual identity of the Sessa Marine Company” I have shown and interpretated the main elements of visual identity. With the help of visual identity companies achieve the first contacts with their potentional clients. That is why the impression made by the visual identity is so important. That is also the reason why it must be distinct, recognizable and well coordinated. It is necessary to define goals and vision of a brand for which visual identity is formed. It is also very important to determine the current position of the brand on the market, its advantages over its competition, and the elements on which its development is based. Advertising materials also play an important role in communicating company’s visual identity to the public because they help company to reach potentional customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:245883
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-17 10:20:37