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master's thesis
Uspješan redizajn i rebranding robne marke
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2009. urn:nbn:hr:216:996500
Lijić, Aljoša
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Lijić, A. (2009). Uspješan redizajn i rebranding robne marke (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:996500

Lijić, Aljoša. "Uspješan redizajn i rebranding robne marke." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:996500

Lijić, Aljoša. "Uspješan redizajn i rebranding robne marke." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2009. https://urn.nsk.hr/urn:nbn:hr:216:996500

Lijić, A. (2009). 'Uspješan redizajn i rebranding robne marke', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 19 December 2024, https://urn.nsk.hr/urn:nbn:hr:216:996500

Lijić A. Uspješan redizajn i rebranding robne marke [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2009 [cited 2024 December 19] Available at: https://urn.nsk.hr/urn:nbn:hr:216:996500

A. Lijić, "Uspješan redizajn i rebranding robne marke", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2009. Available at: https://urn.nsk.hr/urn:nbn:hr:216:996500

Metadata
TitleUspješan redizajn i rebranding robne marke
AuthorAljoša Lijić
MentorJesenka Pibernik (mentor)
Committee memberJesenka Pibernik (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2009-04, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Ovaj diplomski rad bavi se rebrandingom robne marke i ulogom dizajna u procesu rebrandinga. U teoretskom dijelu obrađene su vrste robnih marki, njihove karakteristike, zatim rebranding, dizajn i redizajn te uloga dizajna u procesu rebrandinga, sa praktičnim primjerom Valvoline rebrandinga, gdje je prikazan čitav proces, od prvog sastanka sa klijentom do konačne realizacije projekta. Prikazan je nastanak ideje te implementacija koncepta kroz cijeli spektar Valvoline materijala, kao i izrada knjige standarda. U praktičnom dijelu prikazana su tri primjera uspješnog rebrandinga, njihova strategija i rezultati, te usporedba prije i poslije primjene rebrandinga.
Abstract (english)
The topic of this paper is rebranding and the role of design in the proces of rebranding. In the theoretical part focus is on the brand and all it’s categories, the brand characteristics, rebranding, desing and redesign, and the role of design in the proces of rebranding with a practicle example of Valvoline rebranding, from the first client brief to the finalisation of the whole project. It is showing the genesis of the idea and the implementation of concept through the whole spectrum of Valvoline materials, and the making of the Valvoline brand identity guidelines book.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:996500
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-17 10:24:32