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master's thesis
Oblikovanje vizualnog identiteta drvodjeljskog obrta `Naval woodwork`
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2008. urn:nbn:hr:216:974557
Kovačević, Dorotea
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Kovačević, D. (2008). Oblikovanje vizualnog identiteta drvodjeljskog obrta `Naval woodwork` (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:974557

Kovačević, Dorotea. "Oblikovanje vizualnog identiteta drvodjeljskog obrta `Naval woodwork`." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2008. https://urn.nsk.hr/urn:nbn:hr:216:974557

Kovačević, Dorotea. "Oblikovanje vizualnog identiteta drvodjeljskog obrta `Naval woodwork`." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2008. https://urn.nsk.hr/urn:nbn:hr:216:974557

Kovačević, D. (2008). 'Oblikovanje vizualnog identiteta drvodjeljskog obrta `Naval woodwork`', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:974557

Kovačević D. Oblikovanje vizualnog identiteta drvodjeljskog obrta `Naval woodwork` [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2008 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:974557

D. Kovačević, "Oblikovanje vizualnog identiteta drvodjeljskog obrta `Naval woodwork`", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2008. Available at: https://urn.nsk.hr/urn:nbn:hr:216:974557

Metadata
TitleOblikovanje vizualnog identiteta drvodjeljskog obrta `Naval woodwork`
AuthorDorotea Kovačević
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2008-9-00, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Obrt Naval Woodwork zasniva se na posebnim i nestandardnim procesima koji poduzeće čine drugačijim na tržištu. U skladu s tim, pristupilo se oblikovanju vizualnog identiteta na način kojim se jasno upućuje na sve segmente poslovanja poduzeća. To omogućava izgradnja kvalitetne komunikacije s klijentom i pristup oblikovanju kao složenom procesu koji se sastoji od niza aktivnosti na kojima se zasniva kreativno djelovanje. Cjelokupni rad polazi od definicije dizajna kao dugotrajnog procesa, a temelji se na opisivanju pojedinih elemenata tog procesa (analitička, kreativna i izvršna faza) i prezentaciji konačnog rješenja unutar utvrdenih i definiranih okvira kroz izradu knjige grafičkih standarda.
Abstract (english)
Naval Woodwork concern is based on special and uncommon processes which made this company distinct at the market. In accordance with that, forming of visual identity needed to make reference on all segments of the company and of all impact on global market made by Naval Woodwork. That is the start point for the quality communication with client, and recursive to that, approach on forming of visual identity must be complex and derived from series of operations on which the whole base for the moulding of identity is made on. Entire work stand on the axiom that the definition of design is a long term process which lay on description of particular elements of that process (analytic, creative and executive phase) and on the presentation of the final solution within defined borders through creation of brand guidelines.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:974557
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-17 10:35:52