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prikaz prve stranice dokumenta Slika i tekst u vizualnoj komunikaciji
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master's thesis
Slika i tekst u vizualnoj komunikaciji
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2008. urn:nbn:hr:216:445402
Uzelac, Marija
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Uzelac, M. (2008). Slika i tekst u vizualnoj komunikaciji (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:445402

Uzelac, Marija. "Slika i tekst u vizualnoj komunikaciji." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2008. https://urn.nsk.hr/urn:nbn:hr:216:445402

Uzelac, Marija. "Slika i tekst u vizualnoj komunikaciji." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2008. https://urn.nsk.hr/urn:nbn:hr:216:445402

Uzelac, M. (2008). 'Slika i tekst u vizualnoj komunikaciji', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:445402

Uzelac M. Slika i tekst u vizualnoj komunikaciji [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2008 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:445402

M. Uzelac, "Slika i tekst u vizualnoj komunikaciji", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2008. Available at: https://urn.nsk.hr/urn:nbn:hr:216:445402

Metadata
TitleSlika i tekst u vizualnoj komunikaciji
AuthorMarija Uzelac
MentorJesenka Pibernik (mentor)
Committee memberJesenka Pibernik (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2008-00-00, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Dizajneri stvaraju slike kako bi prezentirali ideje koje klijenti žele prenijeti. Slike mogu biti nevjerojatno snažno i nesvladivo sredstvo za komunikaciju, opisujući ne samo informacije nego i raspoloženja i emocije. Slike mogu prenositi cijelu informaciju, ali u nekim slučajevima dizajneri se oslanjaju na riječi kako bi prenijeli poruku koristeći ih drukčije nego što ih koriste pisci. Dizajneru je izgled riječi jednako važan kao i njihovo značenje. U vizualnoj komunikaciji često se kombinira slika i tekst kako bi prenijela poruku primatelju. Dizajneri istražuju kreativne mogućnosti predočene riječima (tipografijom) i slikama (fotografija, ilustracija i „lijepa umjetnost”). Zadaća je dizajnera ne samo stvarati tipografiju i sliku nego i uspostaviti najbolji odnos među njima.
Abstract (english)
Designers develop images to represent the ideas their clients want to communicate. Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions. The images can carry the entire message but in some cases, designers rely on words to convey a message, but they use words differently from the ways writers do. To designers, what the words look like is as important as their meaning. Visual communication often combine images and typography to communicate a message to an audience. Designers explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer not only to find or create appropriate typography and images but also to establish the best balance between them.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:216:445402
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-17 10:41:04