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master's thesis
Dizajn vodećih robnih marki
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2008. urn:nbn:hr:216:037759
Hodžić, Lamija
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Hodžić, L. (2008). Dizajn vodećih robnih marki (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:037759

Hodžić, Lamija. "Dizajn vodećih robnih marki." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2008. https://urn.nsk.hr/urn:nbn:hr:216:037759

Hodžić, Lamija. "Dizajn vodećih robnih marki." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2008. https://urn.nsk.hr/urn:nbn:hr:216:037759

Hodžić, L. (2008). 'Dizajn vodećih robnih marki', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:037759

Hodžić L. Dizajn vodećih robnih marki [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2008 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:037759

L. Hodžić, "Dizajn vodećih robnih marki", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2008. Available at: https://urn.nsk.hr/urn:nbn:hr:216:037759

Metadata
TitleDizajn vodećih robnih marki
AuthorLamija Hodžić
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2008-7-00, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Dizajn robne marke je discipliniran proces kreiranja i ostvarenja efektivnog identiteta robne marke. Identitet robne marke obuhvaća vizualni i verbalni dio robne marke. Vizualni dio je vizualni identitet i obuhvaća dizajn logotipa, odabir boja i tipografije. Vizualni identitet je onaj koji skreće pozornost i asocira na robnu marku. Kreiraju ga grafički dizajneri koji pažljivo implementiraju viziju u dizajn i pri tom misle na dublje značenje, različitost (svojstvenost) i postojanost logotipa kao i cijelog dizajna u konačnosti. U ovom diplomskom radu je analiziran dizajn vodećih svjetskih i domaćih robnih marki.
Abstract (english)
Designing brand is a disciplined process to create and implement an effective brand identity. Brand identity is the visual and verbal expression of a brand. Visual part is the visual identity that it includes design of the logotype, choosing colours and typography. Visual identity triggers perceptions and associates to the brand. It is designed by the graphic designers who carefully implement the vision in to the design and think about the meaning, authenticity, differentiation and sustainability of the logotype and the design generally. In this master's thesis design of top foreign and domestic brands is analysed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:037759
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-17 10:44:53