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prikaz prve stranice dokumenta Redizajn robne marke
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master's thesis
Redizajn robne marke
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2007. urn:nbn:hr:216:619769
Marinković, Nataša
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Marinković, N. (2007). Redizajn robne marke (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:619769

Marinković, Nataša. "Redizajn robne marke." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2007. https://urn.nsk.hr/urn:nbn:hr:216:619769

Marinković, Nataša. "Redizajn robne marke." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2007. https://urn.nsk.hr/urn:nbn:hr:216:619769

Marinković, N. (2007). 'Redizajn robne marke', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:619769

Marinković N. Redizajn robne marke [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2007 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:619769

N. Marinković, "Redizajn robne marke", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2007. Available at: https://urn.nsk.hr/urn:nbn:hr:216:619769

Metadata
TitleRedizajn robne marke
AuthorNataša Marinković
MentorJesenka Pibernik (mentor)
Committee memberJesenka Pibernik (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2007-00-00, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Postojeću robnu marku želimo podvrgnuti redizajnu, tu nailazimo na niz faza koje naša robna marka mora proći. Postavlja se niz pitanja, prvobitno zašto uopće krenuti u redizajn, da li nam je on uopće i potreban, koje nam se greške mogu pojaviti u redizajniranju, ili da li nam je jednostavno redizajn potreban samo zbog osvježenja jer smo se zasitili dosadašnjeg dizajna. Ako si postavimo pitanje što je to potrebno da ostvarimo cilj u marketinškim komunikacijama to je onda izgled, odnosno dizajn. Nakon toga možemo reći da je sljedeća faza redizajn odnosno promjena. Svaka promjena predstavlja podražaj, nešto oko čega će se naše misli angažirati i što će se pamtiti. Redizajn je važan baš zbog toga što se odnosi na promjene koje potošači i kupci najprije primjete.
Abstract (english)
We would like to submit the existing product make to be redesigned where we find a row of phases through which our make must go through. Which poses many questions, firstly why go into redesign and whether it is even necessary, which mistakes can occur when redesigning or whether we require redesigning simply to refresh the project because we are tired of the current design. If we ask ourselves what is it that we need to achieve the goal in communication in marketing, the answer is the appearance that is the design. After that we can say that the next phase is redesign, which is change. Each change represents an incentive, something that occupies our mind and which we will remember. Redesigning is important precisely because it refers to the changes that the consumers and buyers notice first.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:619769
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-17 10:49:39