prikaz prve stranice dokumenta Promotivna fotografija
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master's thesis
Promotivna fotografija
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2007. urn:nbn:hr:216:655300
Krbot, Marijana
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Krbot, M. (2007). Promotivna fotografija (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:655300

Krbot, Marijana. "Promotivna fotografija." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2007. https://urn.nsk.hr/urn:nbn:hr:216:655300

Krbot, Marijana. "Promotivna fotografija." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2007. https://urn.nsk.hr/urn:nbn:hr:216:655300

Krbot, M. (2007). 'Promotivna fotografija', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 14 October 2024, https://urn.nsk.hr/urn:nbn:hr:216:655300

Krbot M. Promotivna fotografija [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2007 [cited 2024 October 14] Available at: https://urn.nsk.hr/urn:nbn:hr:216:655300

M. Krbot, "Promotivna fotografija", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2007. Available at: https://urn.nsk.hr/urn:nbn:hr:216:655300

Metadata
TitlePromotivna fotografija
AuthorMarijana Krbot
MentorMiroslav Mikota (mentor)
Committee memberMiroslav Mikota (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2007-9-00, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Masovna komunikacija se odnosi na prijenos informacija pomoću masovnih medija kao što su knjige, časopisi, novine, radio, televizija, internet,itd. Reklama je jedan od glavnih proizvoda masovnih medija. Svrha reklame je promovirati i prodati željeni proizvod, stoga je za dobru reklamu fotografija od neizmjerne važnosti. Snagom fotografskog prikaza te raznim intervencijama unutar same slike nastoji se izazvati što veća reakcija kod ciljane publike. Fotografija govori jezikom koji svatko razumije, njezinom prikazu ljudi vjeruju, a time ima moć da djeluje svugdje i na svakoga. U diplomskom radu je na primjerima plakata, oglasa i ostalih reklamnih materijala dočaran utjecaj fotografije na prodaju proizvoda.
Abstract (english)
Mass communication means transfer of information through mass media like books, magazines, radio, TV, Internet etc. Advertising is one of the principal products of mass media. The aim of advertising is to promote and sell certain product, therefore is an image of a great importance for the good advertising. With the power of the photographic narration and different interventions inside the image itself it is attempted to provoke as biggest reaction possible on the targeted audience. The photography speaks the language everybody understands, people trust its presentation, and that gives it the power to influent everywhere and on everybody. In this graduate thesis it is presented how images (photography) on posters, advertisements, leaflets and other promo materials influence the sales of products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:655300
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-17 10:51:44