prikaz prve stranice dokumenta Proces kreativnog oglašavanja
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master's thesis
Proces kreativnog oglašavanja
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2007. urn:nbn:hr:216:764928
Bosnar, Darko
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Bosnar, D. (2007). Proces kreativnog oglašavanja (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:764928

Bosnar, Darko. "Proces kreativnog oglašavanja." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2007. https://urn.nsk.hr/urn:nbn:hr:216:764928

Bosnar, Darko. "Proces kreativnog oglašavanja." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2007. https://urn.nsk.hr/urn:nbn:hr:216:764928

Bosnar, D. (2007). 'Proces kreativnog oglašavanja', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 August 2024, https://urn.nsk.hr/urn:nbn:hr:216:764928

Bosnar D. Proces kreativnog oglašavanja [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2007 [cited 2024 August 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:764928

D. Bosnar, "Proces kreativnog oglašavanja", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2007. Available at: https://urn.nsk.hr/urn:nbn:hr:216:764928

Metadata
TitleProces kreativnog oglašavanja
AuthorDarko Bosnar
MentorJesenka Pibernik (mentor)
Committee memberJesenka Pibernik (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2007-7-00, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Ovim diplomskim radom prikazan je cijelokupni proces kreativnog oglašavanja. Rad opisuje što sve zapravo podrazumijeva proces oglašavanja, te na profesionalan i ozbiljan način prikazuje mogućnost kreiranja i odašiljanja vizualne poruke prema nekoj ciljanoj skupini. Počevši od klijentovog zadavanja brief-a, preko istraživanja tržišta , načina provođenja brainstorming-a, mogućnosti vizualizacije, pa sve do samog procesa realizacije. Rad također prikazuje i objašnjava kanale kojima je moguće odaslati neku vizualnu ili zvučnu poruku.
Abstract (english)
This thesis presents the whole process of creative advertising. It explains the meaning of advertising process and elaborates the possibilities of creation and broadcasting of visual message to the targeted audience. Beginning with the client’s brief, through the market research, methods of brainstorming and the process of visualization, this process finishes with the realization of the printed add. The theses discuses the channels through which the visual and auditive message can be sent.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:764928
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-18 14:27:13