With the advent of electronic publishing, printed magazines get competition – the e - edition, although they are still current. Media companies must adapt to new conditions, distancing themselves from the traditional publishing model and creating a new, contemporary model of publishing. Unlike the print-ready PDF, e-edition may contain elements which would be useless in print. Electronic edition exploits the advantages of new media, and allows readers to enjoy the interaction, dynamics, and multimedia. Constant development of new devices (gadgets) also contributes to the development of electronic publishing, and new generation operating systems allow the distribution of such materials. Faced with the issue of constant decline in circulation of printed editions, this thesis investigates the impact of electronic publishing on the modern-day consumer. We tested their habits, preferences and opinions about electronic magazines in comparison to conventional, printed magazines. The test was conducted by doing a survey, for which purpose a weekly magazine "Sedmica" - printed and iPad edition was created. The survey was based on a comparison of these two editions of identical magazine, and based on the results of it, an attempt was made to predict the future development of electronic publishing and its impact on the printing industry, and the possibility of its implementation in the current graphics systems.