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master's thesis
Posebne fotografske tehnike u reklamnoj fotografiji
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2012. urn:nbn:hr:216:248369
Janko, Kristina
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Janko, K. (2012). Posebne fotografske tehnike u reklamnoj fotografiji (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:248369

Janko, Kristina. "Posebne fotografske tehnike u reklamnoj fotografiji." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:248369

Janko, Kristina. "Posebne fotografske tehnike u reklamnoj fotografiji." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:248369

Janko, K. (2012). 'Posebne fotografske tehnike u reklamnoj fotografiji', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:216:248369

Janko K. Posebne fotografske tehnike u reklamnoj fotografiji [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2012 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:216:248369

K. Janko, "Posebne fotografske tehnike u reklamnoj fotografiji", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:216:248369

Metadata
TitlePosebne fotografske tehnike u reklamnoj fotografiji
AuthorKristina Janko
MentorMiroslav Mikota (mentor)
Committee memberAntun Koren (član povjerenstva)
Committee memberMiroslav Mikota (član povjerenstva)
Committee memberSanja Bjelovučić Kopilović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2012-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
U teoretskom se djelu ovog rada obrañuje pojam reklamne fotografije, kao jedan od najučestalijih elemenata oglašavanja. Takoñer se obrañuje pojam posebnih fotografskih tehnika te podjele tih tehnika. Analizira se mogućnost primjene pojedinih posebnih fotografskih tehnika u području reklamne fotografije. U praktičnom se dijelu realiziraju autorske reklamne fotografije korištenjem posebnih fotografskih tehnika. Reklamna se fotografija razrañuje kao grana fotografije kojoj je cilj promoviranje ili prodaja odreñenog proizvoda ili usluge. Ona je moćno sredstvo propagande i manipulacije, a realizira se kroz novine, časopise, kataloge, plakate, internet i drugdje. Specifičan je i najčešće dominantan dio gotovo svakog reklamnog proizvoda, bez obzira o kojem se proizvodu ili usluzi radi. Meñu posebnim fotografskim tehnikama razrañuju se tehnike specifičnog korištenja tonova - high key i low key, tehnika krupnog plana i makro fotografije te paniranja kao tehnika povećavanja dinamičnosti fotografije i prikaza pokreta.
Abstract (english)
The theoretical part of this thesis deals with the concept of advertising photography, as one of the most common elements of advertising. It also discusses the concept of special photographic techniques and the possibility of applying them in the field of advertising photography. The practical part of this thesis contains advertising photography using special photographic techniques. Advertising photography is elaborated as a branch of photography which aim to promote or sell a particular product or service. It is a powerful instrument of propaganda and manipulation, and is realized through newspapers, magazines, catalogs, posters, the Internet and elsewhere. It is specific and most dominant part of almost every advertising product, regardless of which product or service advertised. Among the special photographic techniques there are techniques using specific tones - high key and low key, close-up, macro photography, and panning as a technique that increase the dynamic of photos and shows the movement of the objects.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:248369
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-18 16:26:04