prikaz prve stranice dokumenta Utjecaj likovnih i grafičkih elemenata na doživljaj dizajna ambalaže
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master's thesis
Utjecaj likovnih i grafičkih elemenata na doživljaj dizajna ambalaže
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2011. urn:nbn:hr:216:579289
Smrček, Maja
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Smrček, M. (2011). Utjecaj likovnih i grafičkih elemenata na doživljaj dizajna ambalaže (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:579289

Smrček, Maja. "Utjecaj likovnih i grafičkih elemenata na doživljaj dizajna ambalaže." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2011. https://urn.nsk.hr/urn:nbn:hr:216:579289

Smrček, Maja. "Utjecaj likovnih i grafičkih elemenata na doživljaj dizajna ambalaže." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2011. https://urn.nsk.hr/urn:nbn:hr:216:579289

Smrček, M. (2011). 'Utjecaj likovnih i grafičkih elemenata na doživljaj dizajna ambalaže', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:579289

Smrček M. Utjecaj likovnih i grafičkih elemenata na doživljaj dizajna ambalaže [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2011 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:579289

M. Smrček, "Utjecaj likovnih i grafičkih elemenata na doživljaj dizajna ambalaže", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2011. Available at: https://urn.nsk.hr/urn:nbn:hr:216:579289

Metadata
TitleUtjecaj likovnih i grafičkih elemenata na doživljaj dizajna ambalaže
AuthorMaja Smrček
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2011-10-3, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
U današnjem modernom potrošačkom društvu skoro da i nema proizvoda koji nema potrebu za dobro oblikovanom ambalažom. Kvalitetno i lijepo oblikovana ambalaža, odnosno grafička prepoznatljivost, predstavlja značajni faktor u komunikaciji proizvođač - potrošač. Stoga predmet istraživanja ovog diplomskog rada jest koliko likovni i grafički elementi utječu na sam doživljaj ambalaže, prilikom kupnje, te je li uistinu dobro oblikovana ambalaža, sa pravilnim rasporedom likovnih i grafičkih elementa postala uzrokom bolje prodaje proizvoda. Kroz teorijski dio cilj je analizirati aspekte ambalaže, likovne i grafičke elemente, samo značenje , te njihovu primjenu u samom procesu oblikovanja ambalaže, predočiti njihovu „mod“ u današnjem modernom doživljaju ambalaže. U eksperimentalnom dijelu, putem ankete, dolazi se do samog mišljenja potrošača koliko i kako likovni i grafički elementi utječu na njih, na sam doživljaj ambalaže prilikom njihove odluke o kupnji proizvoda.
Abstract (english)
In today’s modern consumers society there is almost no product that needs no well shaped packaging. Stylish, high quality packaging and graphic identity present an important factor in communication between manufacturer and the consumer. Therefore, the subject of this thesis is how much art and graphic elements affect the consumers’ impression with products packaging while buying the product, and is well designed packaging with proper layout of art and graphic elements responsible for increased selling of a product. The goal of the theoretical part of this thesis it to analyze aspects of packaging, art and graphic elements, their meaning, and their application in designing process of a packaging to present their “power” in today’s modern packaging experience. In experimental part, trough survey, it has been discovered the consumers opinion, how and how much do art and graphic elements affect on their impression with packaging and in their decision while buying a product.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:579289
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-18 18:15:15