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master's thesis
Vizualni identitet unikatnih proizvoda `Cvita`
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2012. urn:nbn:hr:216:889988
Juričev Martinčev, Cvitana
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Juričev Martinčev, C. (2012). Vizualni identitet unikatnih proizvoda `Cvita` (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:889988

Juričev Martinčev, Cvitana. "Vizualni identitet unikatnih proizvoda `Cvita`." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:889988

Juričev Martinčev, Cvitana. "Vizualni identitet unikatnih proizvoda `Cvita`." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:889988

Juričev Martinčev, C. (2012). 'Vizualni identitet unikatnih proizvoda `Cvita`', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:889988

Juričev Martinčev C. Vizualni identitet unikatnih proizvoda `Cvita` [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2012 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:889988

C. Juričev Martinčev, "Vizualni identitet unikatnih proizvoda `Cvita`", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:216:889988

Metadata
TitleVizualni identitet unikatnih proizvoda `Cvita`
AuthorCvitana Juričev Martinčev
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2012-2-29, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Ovaj diplomski rad bavi se vizualnim identitetom ručno izrađenih proizvoda "Cvita". Velika se važnost pridaje izradi vizualnog identiteta i njegovim elementima kao što su ime marke, logotip, boja, tipografija. U svrhu izrade kvalitetnog i uspješnog vizualnog identiteta u radu se analizira konkurencija i uspoređuje sa firmom “Cvita“ za koju se logotip izrađuje. Anketirana je i ciljna skupina kako bi se istražile njene želje, potrebe, običaji, uvjerenja i ponašanja u svakodnevnom životu. Na temelju dobivenih rezultata izrađen je vizualni identitet modne marke "Cvita". Rad istiće važnost vizualnog identiteta i njegovih elemenata u povećanju konkurentnosti i jačanja tržišne pozicije firme.
Abstract (english)
This paper deals with the visual identity of hand-made products "Cvita". The emphasis is put on the making of the visual identity and its elements such as the name of the brand, the logotype, the color and the press. With the goal of making a quality and successful visual identity, the competition has been analyzed and compared with „Cvita“ company. The two analysis of the target group have been carried out in order to investigate needs, wishes, customs and beliefs of potential customers. The visual identity of the fashion brand "Cvita" has been made on the basis of the survey results. This paper stresses the importance that the visual identity and its elements have on the consolidating of the firm positioning on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:889988
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-18 18:17:18