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master's thesis
Dizajn ambalaže trgovačkih marki
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2012. urn:nbn:hr:216:414061
Šilić, Lucija
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Šilić, L. (2012). Dizajn ambalaže trgovačkih marki (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:414061

Šilić, Lucija. "Dizajn ambalaže trgovačkih marki." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:414061

Šilić, Lucija. "Dizajn ambalaže trgovačkih marki." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:414061

Šilić, L. (2012). 'Dizajn ambalaže trgovačkih marki', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:414061

Šilić L. Dizajn ambalaže trgovačkih marki [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2012 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:414061

L. Šilić, "Dizajn ambalaže trgovačkih marki", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:216:414061

Metadata
TitleDizajn ambalaže trgovačkih marki
AuthorLucija Šilić
MentorJesenka Pibernik (mentor)
Committee memberJesenka Pibernik (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2012-6-28, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Dizajn ambalaže ima važnu ulogu u kreiranju funkcionalne komunikacije između potrošača i proizvođača posebno kod trgovačkih marki koje malo ulažu u oglašavanje putem masovnih medija. Komunikacijska vrijednost dizajna ambalaže i utjecaj kojeg isti ima na potrošače od presudne je važnosti za percepciju vrijednosti proizvoda što utječe na uspješnost proizvoda na tržištu. Uspješan dizajn ambalaže pridonosi stvaranju imidža trgovačke marke koji je u skladu sa zahtjevima ciljane publike čime se podiže vrijednost proizvoda. Prema rezultatima istraživanja za daljnji uspjeh trgovačkih marki na hrvatskom tržištu neophodno je razvijanje trgovačkih marki kao originalnih marki te ulaganje u kreiranje sveobuhvatne marketinške strategije koja se jednim djelom manifestira u obliku atraktivnog i dizajna ambalaže.
Abstract (english)
Packaging design plays an important role in functional communication between consumers and manufacturers, particularly in the case of store brands that are not widely known. Communicative value of packaging design has an important impact on the perceived value of the product which is essential for marketing success. Successful packaging design helps to create a unique brand image which appeals to the target group raising the perceived value of the product. According to the research, for further success of store brands in Croatian market it is necessary to invest in the development of marketing strategy in which unique brand image will be created. This can partially be achieved through attractive packaging design.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:414061
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-18 18:20:53