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master's thesis
Vizualni identitet i knjiga standarda za fitness centar `Record gym`
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2012. urn:nbn:hr:216:973622
Borozni, Irena
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Borozni, I. (2012). Vizualni identitet i knjiga standarda za fitness centar `Record gym` (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:973622

Borozni, Irena. "Vizualni identitet i knjiga standarda za fitness centar `Record gym`." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:973622

Borozni, Irena. "Vizualni identitet i knjiga standarda za fitness centar `Record gym`." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2012. https://urn.nsk.hr/urn:nbn:hr:216:973622

Borozni, I. (2012). 'Vizualni identitet i knjiga standarda za fitness centar `Record gym`', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:973622

Borozni I. Vizualni identitet i knjiga standarda za fitness centar `Record gym` [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2012 [cited 2024 July 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:973622

I. Borozni, "Vizualni identitet i knjiga standarda za fitness centar `Record gym`", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2012. Available at: https://urn.nsk.hr/urn:nbn:hr:216:973622

Metadata
TitleVizualni identitet i knjiga standarda za fitness centar `Record gym`
AuthorIrena Borozni
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2012-6-28, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Veliki broj ljudi se svakodnevno slabo kreće i malo ili uopće ne vježba. Rezultat je jasno vidljiv, sve je više pretilih u svijetu, ali i u Hrvatskoj. Svakako je potrebno ukazati na problem pretilosti, a jedan od načina je vizualnim identitetom i osmišljenom marketinškom kampanjom. Otvaranje novog fitness centra „Record gym“ dobra je prilika za pokušaj aktivacije ljudi na tjelovježbu. Polazeći od pojma marka, preko brandinga i identiteta, objašnjava se proces pozicioniranja marke. Praćenje trendova i isticanje od konkurencije ključan je faktor u tom procesu. Važna je angažiranost stručnjaka i pristup korisnicima. Osmišljeni logotip apliciran je na inventar u fitness centru te je osmišljena poruka i pristup publici. Nakon toga slijedi proces komunikacije. Odabrana sredstva ovise o ciljanoj skupini. U ovom slučaju to su plakati, letci, web dizajn i internet, te organizacija događaja otvorenja kojima će se privući pozornost, potaknuti i aktivirati publiku na tjelovježbu i brigu o zdravlju!
Abstract (english)
Great number of people are non regularly active or inactive at all on average day. It can clearly be seen, that are more and more obesed people in the world, as well in Croatia. Problem of obesity must be pointed out, and one of the ways is with visual identity and also with appropriate marketing campaign. Establishing the new fitness center „Record gym“, will be one step forward in making people active in physical exercise. Starting with term brand, branding and identity, process of positioning the brand is explained. Following the market, trends, and leaping out from the competition is a key factor in the whole process. Professionalism of experts and approach to the clients are of great importance. Logo is designed and it has been applied on inventory of fitness center. Message and ways how to approach to the users is made. Communication is the next step in the process. Target group determines selected means and resources. In this case they are posters, flyers, web design and internet, and also organization of grand opening which all have goal to draw attention, stimulate and activate people to exercise and carrying about their health a little bit more.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:973622
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-18 18:21:25