A series of activities which rely on graphic profession until recently were exclusively oriented towards printing. But now a growing part of the profession is turning to a variety of other media. The advent of more advanced multimedia, in terms of programs and equipment, enabled the graphic arts profession to expand its horizons to a much wider area. Communication with the public using projection mapping, and good marketing of the event, creates a much bigger impression on consumers than conventional static ads which address merely two dimensional communication. The experience of the objects animation, which is imprinted in our conscience as static and unchanging, creates in the eye of the viewer a certain contradiction that we perceive as a unique sense of admiration for what we did not expect possible. In that manner a vast part of graphic profession is separated and opens new areas. Therefore, it is wrong to speak about the disappearance or reduction of the attractiveness of the graphic profession. on the contrary, graphic profession is expanding to a much larger area of operation. According to the focus of the content of this thesis, it is aimed to clarify and explore a number of parameters that are related to the 4D mapping, and the development of the graphic profession in the contemporary multimedia environment.