prikaz prve stranice dokumenta Uloga boje pri redizajnu vizualne poruke proizvoda
No public access
master's thesis
Uloga boje pri redizajnu vizualne poruke proizvoda
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2013. urn:nbn:hr:216:382846
Torbarina, Nataša
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Torbarina, N. (2013). Uloga boje pri redizajnu vizualne poruke proizvoda (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:382846

Torbarina, Nataša. "Uloga boje pri redizajnu vizualne poruke proizvoda." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2013. https://urn.nsk.hr/urn:nbn:hr:216:382846

Torbarina, Nataša. "Uloga boje pri redizajnu vizualne poruke proizvoda." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2013. https://urn.nsk.hr/urn:nbn:hr:216:382846

Torbarina, N. (2013). 'Uloga boje pri redizajnu vizualne poruke proizvoda', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 30 June 2024, https://urn.nsk.hr/urn:nbn:hr:216:382846

Torbarina N. Uloga boje pri redizajnu vizualne poruke proizvoda [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2013 [cited 2024 June 30] Available at: https://urn.nsk.hr/urn:nbn:hr:216:382846

N. Torbarina, "Uloga boje pri redizajnu vizualne poruke proizvoda", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:216:382846

Metadata
TitleUloga boje pri redizajnu vizualne poruke proizvoda
AuthorNataša Torbarina
MentorLidija Mandić (mentor)
Committee memberLidija Mandić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2013-9-24, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Boje su sastavni dio neverbalne komunikacije. Oduvijek ih koristimo kako bismo njima pokazali što osjećamo. Ljudi različito reagiraju na određene boje. Izazivaju različita raspoloţenja i ponašanja. U ovom diplomskom radu je napravljen redizajn etikete tradicionalnog proizvoda, s ciljem prihvaćanja novog dizajna od strane svih dobnih skupina. U radu su se analizirali subjektivni osjećaji viđenja boja u odnosu na podlogu kod potencijalnih potrošača. Provedena su istraţivanja utjecaja boja prikazanih na monitoru i otisnute na etiketi, kako bi se utvrdio utjecaj medija. Boje koje se nalaze na etiketi proizvoda povezane su i s popratnom ambalaţom (konkretno, oblik i izgled boce s odabirom boja). Cilj ovog rada jest ukazati na vaţnost boja koje komuniciraju preko dizajna proizvoda do određenog kupca. Potrošači akumuliraju znanja i iskustva o proizvodu i njegovim obiljeţljima. Zbog toga bi ih nešto nesvakidašnje i neuobičajeno za takav proizvod moglo prije privući. Napravljen je redizajn etikete za maslinovo ulje.
Abstract (english)
Colors are an integral part of non-verbal communication. We often use them in order to show how we feel. People react differently to certain colors. They cause different moods and behaviour. In this thesis a label of a traditional product is redesigned in such a manner as to appeal to different age groups. The subjective consumers' feelings of color in relation to the surface have been analyzed in this thesis. To determine the influence of the media, a survey has been conducted to determine the effect of colors displayed on screen or printed on the label. The colors on the label are observed in relation to the packaging (to be specific, with the shape and look of the bottle). The aim of this thesis is to highlight the importance of colors that communicate through product design to a particular customer. Consumers accumulate knowledge and experience about the product and its features. Therefore, it is assumed that something extraordinary and unusual might attract more attention. An olive oil label is redesigned.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:382846
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-18 19:05:53