This masters thesis deals with and explores the therm fanzine in its role as self-promotional tool in the field of graphic design. What is a fanzine, what is "do it yourself" (DIY) culture within which fanzine was originally created and it is its integral part. What was the historical development of the fanzine and also its cultural role and how that role has changed to this days that enabled fanzine to even become self- promotional tool. This thesis lists and defines fanzine forms in their role of self-promotional tool, and analyzes their advantages and disadvantages compared to some standard (DIY) tools of self-promotion in the field of graphic design. Also, it analyzes fanzine distributions to its end users, and state predictions about the future of this publication in its role of self-promotional tool either in its digital form as an e-zine in the role of the artwork portfolio or in its printed form as the artwork portfolio . The practical part of this thesis contains a references of creating personalized fanzine in the role of artwork portfolio, and as for the experimental part of this thesis it gives an overview of the general familiarity of the audience with the fanzine as a publication, and their perceptions of the usefulness of fanzine as a self-promotional tool, survey, and the results obtained with the conclusions that are conducted in this research.