prikaz prve stranice dokumenta Vizualni identitet tvrtke Kerol
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master's thesis
Vizualni identitet tvrtke Kerol
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2013. urn:nbn:hr:216:596437
Petravić, Karolina
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Petravić, K. (2013). Vizualni identitet tvrtke Kerol (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:596437

Petravić, Karolina. "Vizualni identitet tvrtke Kerol." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2013. https://urn.nsk.hr/urn:nbn:hr:216:596437

Petravić, Karolina. "Vizualni identitet tvrtke Kerol." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2013. https://urn.nsk.hr/urn:nbn:hr:216:596437

Petravić, K. (2013). 'Vizualni identitet tvrtke Kerol', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 01 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:596437

Petravić K. Vizualni identitet tvrtke Kerol [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2013 [cited 2024 July 01] Available at: https://urn.nsk.hr/urn:nbn:hr:216:596437

K. Petravić, "Vizualni identitet tvrtke Kerol", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:216:596437

Metadata
TitleVizualni identitet tvrtke Kerol
AuthorKarolina Petravić
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2013-2-26, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Cilj diplomskog rada je izraditi jasan i čitljiv vizualni identitet temeljen na kaligrafskoj liniji. Tvrtka za koju se izrađuje vizualni identitet bavi se ručnom izradom predmeta. U teorijskom dijelu diplomskog rada pojašnjava se djelatnost tvrtke i navode se karakteristike ciljane skupine kupaca. Također u teorijskom djelu rada navode se prednosti i nedostaci industrijske i ručne izrade predmeta. S obzirom na činjenicu da tvrtka još nije prisutna na tržištu, bilo je potrebno analizirati konkurenciju. Analiza konkurencije provedena je u eksperimentalnom dijelu diplomskog rada kroz SWOT analize konkurenata na području Republike Hrvatske koji se bave sličnim djelatnostima kao i tvrtka za koju se izrađuje vizualni identitet. U eksperimentalnom dijelu diplomskog rada ukratko je opisan postupak izrade prijedloga idejnih rješenja vizualnog identiteta tvrtke. Kvaliteta idejnih rješenja provjerena je anketama čiji su rezultati utjecali na daljnju doradu, odabir i izradu konačnog vizualnog identiteta. Rezultati obrade informacija dobivenih u eksperimentalnom dijelu diplomskog rada su knjiga standarda i prikaz aplikacija vizualnog identiteta za tvrtku Kerol.
Abstract (english)
The aim of work is to develop a clear and readable visual identity based on calligraphic line. Visual identity is making for company that is producing handmade items. Theoretical part of the work explains company's activity and characteristics of the target group of buyers. Also in the theoretical part are mentioned advantages and disadvantages of industrial and handmade process of making items. Given the fact that the company is not yet present in the market, it was necessary to analyze the competition. Competition analysis was conducted in the experimental part of the work through the SWOT analysis of five competitors in the Croatian territory who are engaged in similar activities as well as the company that visual identity is making. The experimental part of the work briefly describes the process of making draft for visual identity. The quality of draft is tested through surveys whose results were impacted further refinement, selection and preparation of the final visual identity. The results of processing the information obtained in the experimental part of the work are book of standards and application of visual identity for the company Kerol.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:596437
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
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Created on2024-04-18 19:12:04