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undergraduate thesis
Dizajn grafičko-likovnih rješenja za Specialty Coffee-Coffee Shop: "Yellow Coffee Roaster"
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2020. urn:nbn:hr:216:594422
Šprljan, Iris
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Šprljan, I. (2020). Dizajn grafičko-likovnih rješenja za Specialty Coffee-Coffee Shop: "Yellow Coffee Roaster" (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:594422

Šprljan, Iris. "Dizajn grafičko-likovnih rješenja za Specialty Coffee-Coffee Shop: "Yellow Coffee Roaster"." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2020. https://urn.nsk.hr/urn:nbn:hr:216:594422

Šprljan, Iris. "Dizajn grafičko-likovnih rješenja za Specialty Coffee-Coffee Shop: "Yellow Coffee Roaster"." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2020. https://urn.nsk.hr/urn:nbn:hr:216:594422

Šprljan, I. (2020). 'Dizajn grafičko-likovnih rješenja za Specialty Coffee-Coffee Shop: "Yellow Coffee Roaster"', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 01 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:594422

Šprljan I. Dizajn grafičko-likovnih rješenja za Specialty Coffee-Coffee Shop: "Yellow Coffee Roaster" [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2020 [cited 2024 July 01] Available at: https://urn.nsk.hr/urn:nbn:hr:216:594422

I. Šprljan, "Dizajn grafičko-likovnih rješenja za Specialty Coffee-Coffee Shop: "Yellow Coffee Roaster"", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:216:594422

Metadata
TitleDizajn grafičko-likovnih rješenja za Specialty Coffee-Coffee Shop: "Yellow Coffee Roaster"
AuthorIris Šprljan
MentorVanda Jurković (mentor)
Committee memberMaja Brozović (član povjerenstva)
Committee memberVanda Jurković (član povjerenstva)
Committee memberJurica Dolić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2020-7-14, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Rad će se baviti kreiranjem logotipa i vizualnih materijala za Coffee Shop imena Yellow Coffee Roaster koji u ponudi ima isključivo specialty kave. Vizualna rješenja će se bazirati na izradi naljepnica za vrećice svake od četiriju kava iz ponude. Radnja ima za cilj stvaranje novog, prepoznatljivog i posebnog branda kave. Te se kave ističu po tome što potječu iz tzv. „zelenog pojasa kave”: Brazila, Kolumbije, Kostarike i Afrike. Imena kava za koje su nam potrebne vrećice s vizualnim rješenjima takoĎer su vezana uz posebne priče. Priče su inspirirane egzotičnim i ugroţenim divljim mačkama koje obitavaju u prethodno navedenim zemljama. U ponudi se nalaze specialty kave, 100% Arabica koje imaju stručnu ocjenu ţirija za kvalitetu 85+. Nadalje, to su Jaguar Costa Rica Coffee, Leopard Etiopia Coffee, Baby Puma Colombia Coffee i turska/domaća kava: Black Panther Turkish Coffee. Osim same praktične izrade, rad će obuhvaćati čitav dizajn proces potreban za isticanje i plasiranje branda Yellow Coffee Roaster na trţište te definiranja ţeljene ciljane skupine.
Abstract (english)
The work will deal with the creation of logo and visual materials for the Coffee Shop named Yellow Coffee Roaster, which offers exclusively specialty coffee. Visual solutions will be based on making labels for each of the four coffees on offer. The store aims to create a new, recognizable and special brand of coffee. These coffees stand out because they came from the „green belt of coffee”: Brazil, Colombia, Costa Rica and Africa. The name of each Yellow Coffee Roaster coffee is related to special story. The stories are inspired by exotic and endangered wild cats that inhabit these countries. Yellow Coffee Roaster offers specialty coffees, 100% Arabica, which have an expert jury rating for quality 85+. Furthermore, names of coffees are: Jaguar Costa Rica Coffee, Leopard Ethiopia Coffee, Baby Puma Colombia Coffee and Turkish/domestic coffee: Black Panther Turkish Coffee. In addition to the practical development itself, the work will include the entire design process required to highlight and place Yellow Coffee Roaster brand on the market and define the desired target group.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:594422
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-16 15:25:24