This thesis deals with the issue of packaging design for indigenous products on the example of domestic natural liqueurs produced in the Posavina region. Firstly, an insight into the issues of local brands and design for indigenous products is provided, with an emphasis on the selected category of products – liqueurs. An analysis of packaging for products from the same or similar categories from the territory of Bosnia and Herzegovina was performed, as well as several examples from other countries. A study of the characteristics of the Posavina region was conducted afterwards and regarding the study the visual identity of the brand and a prototype of the packaging design was created. Each design element of the liqueur packaging is described in details throughout the case study. The design process begins with choosing the name of the liqueur, followed by the creation of the logotype, texture, bottle and finally the box. Prototype design was constructed based on the moodboard consisting of characteristic elements of the locality. 3D visualizations were made using SketchUp for a faithful representation of the design for the bottles and boxes. At the end of the paper, a questionnaire survey was conducted to compare the subjective assessment of the proposed design and competing products.