While entering the 21st century we could see an abrupt development in the field of technological advancement. Revolutionary findings and leaps in science and technology present new standards in the economy of modern capitalism and the needs of its society. The aftermath of those leaps can also be felt in the graphics industry. The development of graphics technology is advancing in a quickened pace. Each day we see new and innovative approaches that change the face of graphics and printing technology. New digital age is characterized by shifting away from the classic method of industrial production. The occurring phenomenon in the digital age is a knowledge based society that benefits on information and technological advancement. Consequently, the newly formed global economy, that uses new methods of the development process and service, enables an effective and convenient end production. In a commercialized society, the information industry is able to allow individuals to explore their personalized needs, therefore simplifying the procedure of making decisions for transactions and significantly lowering costs for both the producers and buyers. Following the phenomenon, there is a higher demand on the printing market for new, modern, user friendly, digital techniques of printing that slowly smother older, traditional printing techniques. Even though they might be of higher quality, the old ways are simply cost expensive in comparison. In certain products the digital techniques completely replace the traditional ways, and in others they replace and optimize individual segments of the production process of printing. The screen printing technique has changed the least and resisted the process of digitization. The production line in the screen printing process is a long one and demands a great deal of attention of professional and experienced individuals in every step of the production process. Consequently there is an increased probability of an error in the end product. A nuance of reasons forces the customer towards the usage of more modern digital technology. Even considering the expense in screen printing, it is still widely used, which indicates versatility, quality and the need for screen printing. Theoretical part of the thesis consists of elaborating the developmental process of screen printing. The emphasis is on the innovations that took place within the screen printing technology during certain stages of its historical development. There will be a description of the historical and cultural impact, usage and the printing process of screen printing. The experimental part describes the predictions screen printing industry is heading. The summary of the thesis is to propose a theoretical innovation in that favors the screen printing technology.