The packaging is the most important part of the visual identity of a product. Its role is to protect the product, but also to promote and attract customers, and therefore it must be of high quality and innovatively designed to be able to deliver the desired message. It shows consumers the quality and advantages of the product over similar competitive products. On the market there are more and more new products every day and the packaging is a huge factor that influences the customer choice between two unknown products. The choice of materials and colors for the packaging itself is very important, and it's even more important to adequately represent the product to the customer as advertising and packaging can sell a bad product or destroy a good one. Photographs play a major role in the presentation of the desired value of a product and the emotions that the product evokes in consumers during its purchase. A photograph can show how the customers will feel while consuming the product and it is an important factor in packaging and advertising the product. Billboards are ubiquitous in today's world and well designed and creative photographs are the key to help companies stand out in the crowd and the key to success.