Video is an electronic medium for the recording, copying and broadcasting of moveing visual images that consists of: development, pre-production, production, post-production and distribution. The design elements in relation with the design principles wich are used in these processes will activate different emotions, thoughts, visuals, voices, sounds in the public wich will result in a specific mod. With the psychological analysis of the human nervous system the design elements can be specified so that the activation of specific emotions are more effective and precise wich are realised with the digital camera. With the combination of design elements analysis and psychological analysis of human nervous system in relation with the comparative and empirical method the hypotheses are set and proved with participants participateing in questionnaires. Specifying the video on a audiovisual basis is that on what science should focus until the tehnical aspects don’t realize the production of the film in the relation with all human senses (sight, hearing, smell, touch, taste). The video must be progressed on the level of the actual scientific achivements until the new ones that will be available in the comming decades and centuryes.