Motion graphics creates an illusion of movement or transformation by using video and animation technology. When creating a brand and identity of the company the role of motion graphics becomes increasingly important. More and more small companies are becoming subject's to the new ways of promotion. In today's world, where everything has already been seen, there is always search for different and refreshing ways of highlighting from the competition which is increasing every day. In this graduate thesis the accuracy of these claims will be researched. After creating a visual identity of the small design firm, different types of promotion will be designed, with focus on motion graphics as it provides a different range of options for promotion of a brand and the product. By creating a distinctive brand it is intented to attract a clientele that likes unique and quality work. The targeted group are young women from 20 to 35 years of age. The assumption is that the promotion of an identity of the company will be more successful if video graphics is used as a media of promotion. If a brand captures an attention of more human senses it will have a greater power which comes from the story that a brand wants to create for the audience. Video and motion graphics provide a realtime element, while usage of music captures emotions of the beholder. Thus, the connection between a brand and the audience strengthens, while at the same time the basic message remains unchanged.