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master's thesis
Oblikovanje novog vizualnog identiteta za obrt "Birotehnika"
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2015. urn:nbn:hr:216:847961
Tkalčević, Karolina
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Tkalčević, K. (2015). Oblikovanje novog vizualnog identiteta za obrt "Birotehnika" (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:847961

Tkalčević, Karolina. "Oblikovanje novog vizualnog identiteta za obrt "Birotehnika"." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2015. https://urn.nsk.hr/urn:nbn:hr:216:847961

Tkalčević, Karolina. "Oblikovanje novog vizualnog identiteta za obrt "Birotehnika"." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2015. https://urn.nsk.hr/urn:nbn:hr:216:847961

Tkalčević, K. (2015). 'Oblikovanje novog vizualnog identiteta za obrt "Birotehnika"', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 01 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:847961

Tkalčević K. Oblikovanje novog vizualnog identiteta za obrt "Birotehnika" [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2015 [cited 2024 July 01] Available at: https://urn.nsk.hr/urn:nbn:hr:216:847961

K. Tkalčević, "Oblikovanje novog vizualnog identiteta za obrt "Birotehnika"", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:216:847961

Metadata
TitleOblikovanje novog vizualnog identiteta za obrt "Birotehnika"
AuthorKarolina Tkalčević
MentorMaja Brozović (mentor)
Committee memberMaja Brozović (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2015-7-17, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Predmet istraživanja ovog diplomskog rada jest izrada novog vizualnog identiteta za obiteljski obrt „Birotehnika“ iz Križevaca. „Birotehnika“ je obrt za preciznu mehaniku, elektroniku i trgovinu uz koju nudi i usluge dizajna i tiska. Postoji duži niz godina, točnije od 1992. godine pod istim vizualnim identitetom. U radu će biti prikazana djelatnost obrta novim vizualnim identitetom što zbog velike tradicije koju posjeduje ne bi smjelo predstavljati problem, već pomoći da se istaknu od konkurencije i povećaju prepoznatljivost diljem cijele zemlje. Tijek izrade novog identiteta sastoji se od više faza koje uključuju teorijski dio sa objašnjenim pojmovima ključnim za ovaj rad, prikupljanje općih informacija o samom obrtu, oblikovanje novog vizualnog identiteta na temelju rezultata prikupljenih anketom te izrada knjige standarda novog vizualnog identiteta.
Abstract (english)
The subject of this diploma thesis is, development of a new visual identity for the family business „Birotehnika“ Križevci. „Birotehnika“ is business that offers the craft of precision engineering, electronic and trade along design service with printing services. It has a long history, since 1992. under the same visual identity. The paper will display new visual identity due to business that it represents in accordance with great tradition that it has witch will help to highlight the business from the competition and increase visibility throughout the country. The course of developing a new identity consists of several phases that includes theoretical part with terms that are important for this paper, collecting general information about the trades, creating a new visual identity based on the results collected by the survey and preparation of a book of standards of the new visual identity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:847961
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-18 20:40:14