prikaz prve stranice dokumenta Brendiranje grada Labina
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master's thesis
Brendiranje grada Labina
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2015. urn:nbn:hr:216:213463
Zulijani, Neven
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Zulijani, N. (2015). Brendiranje grada Labina (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:213463

Zulijani, Neven. "Brendiranje grada Labina." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2015. https://urn.nsk.hr/urn:nbn:hr:216:213463

Zulijani, Neven. "Brendiranje grada Labina." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2015. https://urn.nsk.hr/urn:nbn:hr:216:213463

Zulijani, N. (2015). 'Brendiranje grada Labina', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 30 June 2024, https://urn.nsk.hr/urn:nbn:hr:216:213463

Zulijani N. Brendiranje grada Labina [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2015 [cited 2024 June 30] Available at: https://urn.nsk.hr/urn:nbn:hr:216:213463

N. Zulijani, "Brendiranje grada Labina", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:216:213463

Metadata
TitleBrendiranje grada Labina
AuthorNeven Zulijani
MentorJesenka Pibernik (mentor)
Committee memberAnte Poljičak (član povjerenstva)
Committee memberJesenka Pibernik (član povjerenstva)
Committee memberMaja Strgar Kurečić (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2015-10-5, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Brendiranje je proces koji obuhvaća stvaranje ujedinjenog dojma proizvoda kod korisnika, a postiže se integracijom konzistentne teme putem svih komunikacijskih kanala s naglaskom na vizualnim elementima iste cjeline. Tema brendiranja grada Labina uključuje izradu vizualnog identiteta i njegovu implementaciju u cjelokupnu vizualnu komunikaciju, promotivne materijale i signalizaciju koja se u gradu koristi i kojom vrši interakciju. Brendiranje je prijeko potrebno kako bi se stvorila i odašiljala ujedinjena slika grada stanovnicima, ostalim gradovima te turistima. Labin je mali gradić na istočnoj obali Istre sa dugom tradicijom u turizmu i industriji, posebice rudarstvu. Raznolikost i široki spektar polja djelatnosti su prisutni u gradu te zasebno utječu na njegov razvoj, no on bi bio još i veći kada bi ta polja skupno komunicirala.
Abstract (english)
Branding is a process that includes creating a unified impression of the product by the user, and is achieved by integrating a consistent theme through all channels of communication with an emphasis on the visual elements of the same whole. The topic branding of Labin includes visual identity and its implementation in the entire visual communication, advertising material and signalisation. Branding is essential to create a unified image to communicate with the city residents, tourists and other cities. Labin is a small town on the east coast of Istria with a long tradition in tourism and industry, especially mining. The variety and a wide range of fields of activity are present in the city and separately they influence its development, but it would be even greater if these fields collectively communicated.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:213463
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsClosed access
Terms of useLicence In copyright icon
Created on2024-04-18 20:51:37