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master's thesis
Percepcija dizajna ambalaže za zdravu hranu
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2015. urn:nbn:hr:216:466709
Bratoš, Antonia
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Bratoš, A. (2015). Percepcija dizajna ambalaže za zdravu hranu (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:466709

Bratoš, Antonia. "Percepcija dizajna ambalaže za zdravu hranu." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2015. https://urn.nsk.hr/urn:nbn:hr:216:466709

Bratoš, Antonia. "Percepcija dizajna ambalaže za zdravu hranu." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2015. https://urn.nsk.hr/urn:nbn:hr:216:466709

Bratoš, A. (2015). 'Percepcija dizajna ambalaže za zdravu hranu', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 18 September 2024, https://urn.nsk.hr/urn:nbn:hr:216:466709

Bratoš A. Percepcija dizajna ambalaže za zdravu hranu [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2015 [cited 2024 September 18] Available at: https://urn.nsk.hr/urn:nbn:hr:216:466709

A. Bratoš, "Percepcija dizajna ambalaže za zdravu hranu", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:216:466709

Metadata
TitlePercepcija dizajna ambalaže za zdravu hranu
AuthorAntonia Bratoš
MentorJesenka Pibernik (mentor)
Committee memberMaja Brozović (član povjerenstva)
Committee memberJesenka Pibernik (član povjerenstva)
Committee memberTajana Koren Ivančević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2015-10-5, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Budući da je dizajn ambalaže jedan od ključnih faktora za odabir proizvoda i da trend zdrave hrane sve više uzima maha, provedeno je istraživanje na karakteristikama postojećih ambalaža zobenih pahuljica s ciljem dobivanja informacija o percepciji dizajna ambalaža zobenih pahuljica. Istraživanjem karakteristika vizualnih i tekstualnih elemenata na ambalažama poput fotografija, ilustracija, boja, kompozicije na ambalaži, tipografije, logotipa, informacija o proizvodu, simbola dobit će se smjernice koje su uočene kao zajedničke. Istražit će se karakteristike ciljne publike za zdravu hranu, njihovog načina percepcije i uočavanja informacija. Dobivenim smjernicama zaključit će se da li ih ciljna publika smatra jednako važnim i što im je bitno. Na temelju smjernica dobivenih anketom oblikovat će se prikladna ambalaža prema smjernicama.
Abstract (english)
Since the packaging design is one of the key factors for choosing products and that the trend of healthy food is growing, the research was conducted on the characteristics of existing cereal packaging in order to obtain informations on the perception of design for cereal packaging. The study of visual characteristics and textual elements on the packaging, such as photography, illustration, color, composition on the packaging, typography, logos, product information, symbols will obtain the guidelines that are perceived as common. The research will be conducted on the characteristics of the targeted audience for healthy food, their way of perception and perception of information. With received indications It will be concluded if the targeted audience is equally important and what matters to them. The appropriate packaging will be formed according to the guidelines obtained on the basis of directives issued by the survey.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:466709
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-18 20:52:07