prikaz prve stranice dokumenta Razvoj korporativnog identiteta kroz dizajn, komunikaciju i ponašanje : McDonald's
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undergraduate thesis
Razvoj korporativnog identiteta kroz dizajn, komunikaciju i ponašanje : McDonald's
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2019. urn:nbn:hr:216:786961
Rupčić, Tomislav
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Rupčić, T. (2019). Razvoj korporativnog identiteta kroz dizajn, komunikaciju i ponašanje : McDonald's (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:786961

Rupčić, Tomislav. "Razvoj korporativnog identiteta kroz dizajn, komunikaciju i ponašanje : McDonald's." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2019. https://urn.nsk.hr/urn:nbn:hr:216:786961

Rupčić, Tomislav. "Razvoj korporativnog identiteta kroz dizajn, komunikaciju i ponašanje : McDonald's." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2019. https://urn.nsk.hr/urn:nbn:hr:216:786961

Rupčić, T. (2019). 'Razvoj korporativnog identiteta kroz dizajn, komunikaciju i ponašanje : McDonald's', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 30 June 2024, https://urn.nsk.hr/urn:nbn:hr:216:786961

Rupčić T. Razvoj korporativnog identiteta kroz dizajn, komunikaciju i ponašanje : McDonald's [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2019 [cited 2024 June 30] Available at: https://urn.nsk.hr/urn:nbn:hr:216:786961

T. Rupčić, "Razvoj korporativnog identiteta kroz dizajn, komunikaciju i ponašanje : McDonald's", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:216:786961

Metadata
TitleRazvoj korporativnog identiteta kroz dizajn, komunikaciju i ponašanje : McDonald's
AuthorTomislav Rupčić
MentorDaria Mustić (mentor)
Committee memberMiroslav Mikota (član povjerenstva)
Committee memberDaria Mustić (član povjerenstva)
Committee memberNikola Mrvac (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2019-9-24, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Tema ovog završnog rada je prikaz i analiza identiteta vrlo popularne i svjetski poznate korporacije – McDonald's. Prikaz identiteta predstavljen je kroz nekoliko segmenata kao što su vizualni identitet korporacije, način komunikacije, što obuhvaća formalnu i neformalnu, eksternu i internu, te ponašanje kako prema društvu i okolišu, pa tako i prema svojim djelatnicima. Kroz rad, napravljena je studija slučaja, koja služi za analizu identiteta McDonald's-a općenito i franšize na području Hrvatske. Izrađena je analiza logotipa, što uključuje knjigu standarada, korištene boje i tipografiju, zatim komunikacija s korisnicima putem društvenih kanala, kao i prikaz medijske slike, te društveno odgovorno ponašanje unutar zajednice na ovom prostoru.
Abstract (english)
The theme of this final paper is presentation and analysis of the identity of a very popular and world known corporation – McDonald’s. Presenting the identity is shown through several segments such as the corporate visual identity, ways of communication, which includes formal and informal, external and internal, followed by the behaviour towards society and the environment, as well as towards its employees. A study case has been made throughout the paper to analyse the identity of McDonald’s in general and its franchise in Croatia. Logo analysis has been made, which includes a brand book, used colours and typography, then communication with consumers through social media, as well as media perception of the corporation and socially responsible behaviour within the community of Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:786961
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
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Created on2024-04-16 15:28:37