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master's thesis
Brendiranje hrvatskog vina
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2016. urn:nbn:hr:216:502362
Banfić, Ivana
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

Cite this document

Banfić, I. (2016). Brendiranje hrvatskog vina (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:502362

Banfić, Ivana. "Brendiranje hrvatskog vina." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2016. https://urn.nsk.hr/urn:nbn:hr:216:502362

Banfić, Ivana. "Brendiranje hrvatskog vina." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2016. https://urn.nsk.hr/urn:nbn:hr:216:502362

Banfić, I. (2016). 'Brendiranje hrvatskog vina', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:216:502362

Banfić I. Brendiranje hrvatskog vina [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2016 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:216:502362

I. Banfić, "Brendiranje hrvatskog vina", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:216:502362

Metadata
TitleBrendiranje hrvatskog vina
AuthorIvana Banfić
MentorJesenka Pibernik (mentor)
Committee memberMaja Brozović (član povjerenstva)
Committee memberJesenka Pibernik (član povjerenstva)
Committee memberNina Knešaurek (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2016-07-04, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
Poznato je da Hrvatska ima odličnu gastronomsku ponudu svjetskog glasa, ali joj još uvijek nedostaje kvalitetna komunikacije. Jedan od suosnivača IBM-a Thomas J. Watson Jr., jednom je rekao: Dobar dizajn je dobar biznis. Kvalitetnim ulaganjem u vizualnu komunikaciju, pa tako i u brending jedini je pravi uspjeh naših domaćih proizvoda. Još uvijek postoji niz neotkrivenih vinskih sorti na našem tržištu, koje imaju golemi međunarodni potencijal. Jedan od tih potencijala ima dalmatinska vinska sorta tribidrag koja zbog bolesti vinove love nestaje u 15. stoljeću. 2013. godine ova sorta spominje se u renomiranoj enološkoj enciklopediji Wine Grapes. Autorica enciklopedije s najvišom enološkom titulom (Master of Wine) Jancis Robinson u suradnji s profesorima Agromonskom fakulteta (prof. dr.sc Ivanom Pejićem i prof.dr.sc Edom Maletićem) potvrdila je kako je DNK naše sorte - identična poznatoj kalifornijskoj sorti zinfandel i talijanskoj primitivio. Ovo je novitet u našoj gastronomskoj ponudi i savršena prilika za kreativni izričaj koji se nalazi u izvedbenom djelu rada u formi vinske etikete i luksuzne kutije. Njemu prethodi teorija koja se odnosi na brending i ambalažu, a u nastavku slijedi istraživački dio koji obuhvaća analizu konkurencije (zinfandel i primitivio) i testiranje ciljne skupine.
Abstract (english)
It is well- known how Croatia has amazing gastronomy, but still lacks good visual communication. Once, co-founder of IBM Thomas J. Watson Jr. said: Good design is good business. Smart investment in branding of the local products can develop fantastic success. Croatian experts still do not know what kind of potential they have and there are so many undiscovered products. One of them is wine variously called tribidrag, which disapeared in the 15th century because of the grapevine disease. In the 2013. tribidrag is back in the enological encyclopedia called Wine Grapes. Author of the encyclopedia is a Master of Wine called Jancis Robinson. Robinson the collaboration with Croatian professors on the Faculty of Agriculture (prof.dr.sc Ivan Pejić and prof.dr.sc Edo Maletić) confirm that tribidrag DNA is the same as DNA of Californian zinfandel or Italian primitivio. This is novelty and unique opportunity for being creative in the form of wine package. It is preceded by a theory which relates to branding and packaging , that follows a part of a research competition analysis comprising (Zinfandel Primitivio) and questionnaire.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:502362
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-18 21:05:51