The first part of master thesis describes the theory of color and the subject of color experience. Through the theory of physics, color is explained as a property of light. Afterwards the physiology of sight explains how one sees color. Subsequently the color systems, by which the colors are defined, are presented. Color psychology part of the thesis describes that each color is connected with certain meanings that people and culture associated with them and how color properties are then applied in the design. Through the research part of master thesis research was carried on the subject of experience of different colors. In the research part the impact of color experience of the same car in two different cultures is studied. As a cross-cultural comparison of the study, the difference in the experience of the Mercedes car brand of identical car colors is studied among respondents from Germany and Croatia. The survey was conducted by the online questionnaire and implicit and explicit methods of evaluation are used. Data collected by the survey is analyzed and presented in the work. Finally, the analysis of the research and conclusions were adopted. The aim is to see the differences in color perception of the same car between two cultures. Cross-cultural differences in perception of colors represent a lot of uncharted territory and therefore require further research because understanding color impact serves to make better color applications in design.