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undergraduate thesis
Razlika utjecaja tradicionalnog i digitalnog oglašavanja na potrošače
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2022. urn:nbn:hr:216:966389
Brnadić Zoranić, Lucija
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Brnadić Zoranić, L. (2022). Razlika utjecaja tradicionalnog i digitalnog oglašavanja na potrošače (Undergraduate thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:966389

Brnadić Zoranić, Lucija. "Razlika utjecaja tradicionalnog i digitalnog oglašavanja na potrošače." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2022. https://urn.nsk.hr/urn:nbn:hr:216:966389

Brnadić Zoranić, Lucija. "Razlika utjecaja tradicionalnog i digitalnog oglašavanja na potrošače." Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, 2022. https://urn.nsk.hr/urn:nbn:hr:216:966389

Brnadić Zoranić, L. (2022). 'Razlika utjecaja tradicionalnog i digitalnog oglašavanja na potrošače', Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, accessed 17 July 2024, https://urn.nsk.hr/urn:nbn:hr:216:966389

Brnadić Zoranić L. Razlika utjecaja tradicionalnog i digitalnog oglašavanja na potrošače [Undergraduate thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2022 [cited 2024 July 17] Available at: https://urn.nsk.hr/urn:nbn:hr:216:966389

L. Brnadić Zoranić, "Razlika utjecaja tradicionalnog i digitalnog oglašavanja na potrošače", Undergraduate thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:216:966389

Metadata
TitleRazlika utjecaja tradicionalnog i digitalnog oglašavanja na potrošače
AuthorLucija Brnadić Zoranić
MentorTajana Koren Ivančević (mentor)
Committee memberMaja Rudolf (član povjerenstva)
Committee memberTajana Koren Ivančević (član povjerenstva)
Committee memberNikolina Stanić Loknar (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2022-9-23, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
U završnom radu ‘Razlika utjecaja tradicionalnog i digitalnog oglašavanja na potrošače’ ustanovit će se definicije digitalnog te tradicionalnog oglašavanja, zatim pojasniti njihove prednosti, odnosno mane jednoga u odnosu na drugi. Osim Uvoda i Zaključka, rad je strukturiran u dva poglavlja, teorijski i praktični dio. U teorijskom dijelu rada definira se pojam digitalnog i tradicionalnog oglašavanja, te se navode specifičnosti istih. U praktičnom dijelu rada provodi se anketa o načinu oglašavanja koje potrošači preferiraju u odnosu na dobne skupine. Očekivani rezultati anketiranja su da se sve više fokusira na digitalni marketing, ali s pretpostavkom da starija demografska skupina i dalje preferira tradicionalne oblike oglašavanja. Posljednji dio rada čini Zaključak u kojem su navedene najvažnije spoznaje do kojih se došlo temeljem provedenog istraživanja.
Abstract (english)
In the final paper 'Difference in the influence of traditional and digital advertising on consumers', the definitions of digital and traditional advertising will be established, then their advantages and disadvantages will be explained. Apart from the Introduction and Conclusion, the work is structured in two chapters, the theoretical and the practical part. In the theoretical part of the work, the concept of digital and traditional advertising is defined, and their specificities are stated. In the practical part of the work, a survey is conducted on the way of advertising that consumers prefer in relation to age groups. The expected results of the survey are that there is an increasing focus on digital marketing, but with the assumption that the older demographic still prefers traditional forms of advertising. The last part of the paper is the Conclusion, in which the most important findings that have been reached based on the conducted research are listed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:966389
Study programmeTitle: Printing technology, course Technical - technological
Course: Graphic technology
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2024-04-16 11:33:43