Advertising photography, Looking at its history, in a small extent been recognized as such, regardless of the fact that the largest percentage of the total production of photographic images were produced for advertising purposes. Advertising photography is the development of dreams and desires by means of images it produced. It represents the glamor of ordinary activities and consumer goods. It stimulates the human need for specific products they buy. It is important to sort out that the advertising photograph need to be adept at emphasizing the attractiveness of this manipulation of the psychological context uvjeruje man's real needs. The extent to which pictures are used for the purpose of selling products and services is almost infinite, so that slowly cease to be aware of media images and language that was created to broadcast commercial messages. Getting the attention of the end user must have the power remaining in the memory. Stredstvo most powerful expression, photography, used for advertising purposes has the most effective impact. He speaks a language that everyone understands, her view of people believe, and therefore has the power to act everywhere and to everyone. This can be concluded that the power of photographic expression and power of persuasion that photo has caused reactions in the target audience for which it is intended and thereby fulfills its mission ie. Selling products.