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master's thesis
Utjecaj boje na percepciju modne i produkt fotografije
Zagreb: University of Zagreb, Faculty of Graphic Arts, 2017. urn:nbn:hr:216:229341
Bečica, Tina
University of Zagreb
Faculty of Graphic Arts

Institutional repository: Faculty of Graphic Arts Repository

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Bečica, T. (2017). Utjecaj boje na percepciju modne i produkt fotografije (Master's thesis). Zagreb: University of Zagreb, Faculty of Graphic Arts. Retrieved from https://urn.nsk.hr/urn:nbn:hr:216:229341

Bečica, Tina. "Utjecaj boje na percepciju modne i produkt fotografije." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2017. https://urn.nsk.hr/urn:nbn:hr:216:229341

Bečica, Tina. "Utjecaj boje na percepciju modne i produkt fotografije." Master's thesis, University of Zagreb, Faculty of Graphic Arts, 2017. https://urn.nsk.hr/urn:nbn:hr:216:229341

Bečica, T. (2017). 'Utjecaj boje na percepciju modne i produkt fotografije', Master's thesis, University of Zagreb, Faculty of Graphic Arts, accessed 12 September 2024, https://urn.nsk.hr/urn:nbn:hr:216:229341

Bečica T. Utjecaj boje na percepciju modne i produkt fotografije [Master's thesis]. Zagreb: University of Zagreb, Faculty of Graphic Arts; 2017 [cited 2024 September 12] Available at: https://urn.nsk.hr/urn:nbn:hr:216:229341

T. Bečica, "Utjecaj boje na percepciju modne i produkt fotografije", Master's thesis, University of Zagreb, Faculty of Graphic Arts, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:216:229341

Metadata
TitleUtjecaj boje na percepciju modne i produkt fotografije
AuthorTina Bečica
MentorMiroslav Mikota (mentor)
Committee memberIvana Žiljak-Stanimirović (član povjerenstva)
Committee memberMiroslav Mikota (član povjerenstva)
Committee memberIvana Bolanča-Mirković (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Graphic Arts
Zagreb
Defense date and country2017-9-26, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Graphic Technology
Abstract
U ovom diplomskom radu se obrađuje tema komercijalne fotografije s osvrtom na problematiku utjecaja boja na njenu percepciju. Teoretski dio diplomskog rada obuhvaća kratak pregled modne i produkt fotografije, opis simbolike i psiholoških značenja boja, utjecaj boja na određene sfere marketinga te opis harmonija boja kao temelj za eksperimentalni dio. Eksperimentalni dio se bavi istraživanjem u obliku autorskih fotografija od kojih svaka fotografija predstavlja određenu kombinaciju harmonija boja. Istraživanje se vrši u obliku online anketa prezentiranih dvjema skupinama sudionika te u obliku dodatnog istraživanja eye tracker metodom. Prezentirane ankete su rješavane u obliku procjene pojedinačnih i skupnih fotografija, a svi dobiveni podaci su obrađeni pomoću statističkih testova.
Abstract (english)
Commercial photography and problematic of color impact on its'perception is the main theme of this masters thesis. Theoretical part of this thesis included a short review of fashion and product photography, description of symbolics and psychological meanings of color, color impact on marketing as well as color harmonies theory. Experimental part is performed in the form of autographic photographs, each of which represents one form of color harmony. Research was done in the form of online surveys presented to two individual groups of people. Eye tracking research was formed as second, support research for the first one. One group of participants had to evaluate individual photos, while another group had to rank group photos. All the collected data was processed by statistical tests.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:216:229341
Study programmeTitle: Graphic technology; specializations in: Graphic technology, Design of graphic products
Course: Graphic technology
Study programme type: university
Study level: graduate
Academic / professional title: sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije (sveučilišni/a magistar/magistra inženjer/inženjerka grafičke tehnologije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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Created on2024-04-18 21:55:55