These days, a healthy lifestyle is gaining on importance. Our very lifestyles are closely connected with the substance that enters our organisms via nutrition. In this work, the main settings which are needed to create the desired graphic product are laid out. In this case, it is a brochure based on the principles of sustained development. The brochure contains a couple of simple recipes whose goal is to help the target group (students) learn how to prepare simple and healthy meals. This paper examines which visual and aesthetic principles are the most effective ones, using the method of an online survey on the aforementioned target group. In order to draw their attention, it is important that the visual content is clear, which relates to the choice of photos, color and elements which define the overall appearance – the design. Based on the results of the survey and data analysis, the guidelines for shaping and order of visual elements of the brochure were obtained. The guidelines are adapted for students who want to cook and learn more about healthy nutrition. The fundamental purpose of the brochure and the work itself is a visual presentation of the recipes in order to highlight the textual content which encourages the target group to improve the quality of their lifes, keeping in mind the basis of sustained design.